What the Project Is
Turn-Key stands as a purpose-driven agency specializing in events, mobile tours, in-store demos, and street sampling. This project is all about a boutique experience, where every product is given first-class representation. The project has a commitment that stretches over more than 20 years, promoting natural and organic CPG products alongside socially conscious brands. With a focus on doing campaigns the right way, the spirit of the agency is encapsulated in phrases like “WE DO” and “WE ARE TURN-KEY,” inviting a look at a model that is both innovative and rooted in genuine values… Simply put, it’s an approach that combines creativity with meticulous attention to detail.
Main Benefit
Key figures and facts capture the main benefits of this initiative:
- Over 20 years of dedication to evolving marketing strategies
- A passionate team of more than 200 field staff working across 50 US markets in 22 states
- Operational excellence maintained with all staff as W-2 employees, reinforcing accountability and quality
- B Corp certification, standing as a badge that calls for business as a force for good
- An unwavering commitment to supporting natural and organic CPG products, ensuring first-class representation in every campaign
Our Commitment and Approach
The core philosophy resonates with the statement “OUR COMMITMENT GOES BEYOND.” By weaving an unwavering dedication to clients and team members with a “get it done right” mentality, this project elevates brands that are truly dedicated to bettering a bigger picture. The words and actions align, as each detail in the engagement process is designed to leave the smallest footprint on Mother Earth while making the biggest positive impact on communities. This approach, at times casual yet resolute, meets modern demands for social and environmental responsibility.
The Turn-Key Creed and Culture
At the heart of the project lies a creed that says business is done the right way—led by integrity, passion, and raw determination. The Turn-Key Creed reflects a philosophy that chooses gratitude over greed every single time. It’s the kind of culture that takes pride in learning from mistakes and always endeavors to improve. The language is raw and honest, emphasizing that flaws are owned and turned into opportunities for growth. This mindset is not only refreshing but sets a benchmark for excellence that others find hard to ignore… and that makes a real difference in how brands are represented.
Service Areas and Operational Excellence
A rich assortment of service areas defines the project’s offerings, which include:
– Event Marketing
– In-store Demo Campaigns
– Costco Roadshows
– Guerrilla & LOHAS Sampling
– Mobile Sampling Tours
– Ski Sampling
– Music Festivals
Each area highlights a method that is both dynamic and creative, leaving an indelible mark on brand engagement. With a carefully curated in-house recruiting and HR process, the project ensures that every ambassador is well-trained. Comprehensive brand and product training is provided so that each team member is empowered to represent their brands as if they had a personal stake in their success.
Cultural Impact and Legacy
The legacy of this project is further enriched by its people. Located in Corvallis, Oregon, the agency comprises a diverse team of creative, energetic individuals who thrive on being fiercely detail-oriented. The focus on training and recruiting great talent has led to a high level of staff retention, ensuring consistently exceptional service across all campaigns. The project is celebrated not just for its impressive statistics but also for the inherent warmth and drive behind every interaction… a nod to the foundation laid by dedicated leadership.
Project Impact on SDGs
- SDG 3: Good Health and Well-Being – Promoting natural and organic products that contribute to healthier lifestyles.
- SDG 12: Responsible Consumption and Production – Emphasizing responsible business practices and sustainable marketing techniques.
- SDG 13: Climate Action – Committing to leaving the smallest possible environmental footprint while enhancing community impact.
- SDG 17: Partnerships for the Goals – Fostering collaboration between socially conscious brands and a dedicated field force for impactful initiatives.
Looking Ahead with Passion and Purpose
The journey ahead for this project continues to be marked by a forward-thinking vision. Grounded by the legacy of experiences from natural and organic food beginnings and honed by decades of event marketing expertise, the project moves into the future with unwavering purpose. The foundation laid by pioneers, whose passion took root early in the 1990s, serves as an inspiration that continues to shine through every campaign. It is this blend of passion, innovation, and rigorous accountability that propels the project forward. The seamless integration of meticulous planning with real-world impact is celebrated across brand representations in diverse settings—from bustling urban centers during street sampling events to quiet, reflective moments at community gatherings.
Every new challenge is met with a fresh burst of determination, ensuring that the project remains not just a service provider but a dynamic force that uplifts communities and drives sustainable progress. And so, with every new campaign, this ongoing journey reaffirms a fundamental truth: that integrity and ingenuity, when blended with a commitment to a greater good, can redefine what it means to do business in today’s interconnected world.
