Introduction
In today’s world, businesses have a responsibility to contribute positively to society and the environment. Third City, a PR agency, is leading the charge in this new economy. They are not just about profit; they are about purpose. This article explores how Third City is using its platform to promote sustainability and social good through innovative campaigns.
Key Campaigns
- Engaging campaigns that raise awareness about pensions.
- Challenging stereotypes around women and money.
- Creative initiatives to support foster parents.
- Highlighting the importance of electric vehicles for a sustainable future.
- Combating the illegal donkey skin trade to protect public health.
Engaging People with Pensions
One of the major issues facing society today is the lack of engagement with pensions. Many people avoid thinking about their future, especially when it comes to finances. Third City launched the Pension Attention campaign to tackle this problem. They used humor and relatable figures like Gemma Collins to draw attention to the importance of saving for retirement. The campaign included a spoof beauty ad that cleverly linked skincare with financial planning. This approach made the topic more accessible and engaging for the target audience, particularly women who often face a pension gap.
Tackling Gender Stereotypes
Another significant project by Third City is aimed at challenging the negative stereotypes surrounding women and money. In collaboration with Starling Bank, they conducted a study that revealed how women are often portrayed in a demeaning light in financial media. The findings were shocking, showing that women are depicted as less competent with money compared to men. To combat this, Third City created a new image library that showcases women in empowering roles related to finance. This initiative not only raises awareness but also provides a valuable resource for media and advertisers.
Supporting Foster Parents
Third City also believes in celebrating the unsung heroes of society, like foster parents. They collaborated with a celebrity photographer to create a photo series that highlights the importance of fostering. The campaign aimed to dispel myths and misconceptions about who can become a foster parent. Surprisingly, nearly half of Brits think they wouldn’t qualify. By showcasing real stories and images, Third City is helping to change perceptions and encourage more people to consider fostering.
Promoting Electric Vehicles
As the world shifts towards electric vehicles (EVs), Third City is at the forefront of this transition. They were tasked by Kia UK to promote their new EV9 model. Instead of focusing solely on the technical aspects, they created a bold stunt featuring Jodie Kidd, who was ‘electrocuted’ with a million volts to symbolize the power of electricity. This eye-catching campaign not only generated buzz but also educated consumers about the benefits of EVs, aligning with the global push for sustainable transportation.
Fighting the Donkey Skin Trade
Lastly, Third City is tackling a serious issue: the illegal donkey skin trade. This trade poses a significant risk to public health due to the potential spread of zoonotic diseases. By raising awareness through creative campaigns, Third City is shining a light on this urgent matter. Their efforts aim to inform the public and encourage action against this harmful practice, showcasing their commitment to global health and sustainability.
United Nations Sustainable Development Goals
- Goal 3: Good Health and Well-being
- Goal 5: Gender Equality
- Goal 8: Decent Work and Economic Growth
- Goal 11: Sustainable Cities and Communities
- Goal 12: Responsible Consumption and Production
Conclusion
In conclusion, Third City is not just a PR agency; they are a catalyst for change. Their innovative campaigns address pressing social issues while promoting sustainability. To learn more about their impactful work, visit Third City.
