Bringing the Swiss Alps to Sydney
Ever wondered what it feels like to run or walk on clouds? On June 22nd, 2022, Mkt. Communications teamed up with the Swiss running brand On Running to bring the Swiss Alps to Sydney. This collaboration was all about organizing and managing the ‘Ignite the Human Spirit through Movement’ women’s event at Pix On Location in Alexandria. The event was designed to raise brand awareness for On in the Australian market and introduce their new range of performance apparel and footwear.
- Enhanced brand visibility for On Running in Australia.
- Engagement with 30 influential female fitness and lifestyle media.
- Unique sensory experiences that connected participants to the brand’s ethos.
- Strengthened media relationships leading to increased product placements.
- Positive sentiment and social media reach exceeding 1.7 million.
Creating a Unique Experience
Mkt. Communications worked closely with the On Running marketing team and Ten Hats Agency to create a unique sensory brand experience. Guests were transported to a new world where they learned about On’s origins. They participated in a yoga flow, an immersive sensory cloud runway, and enjoyed a nutritious breakfast while wearing the latest On gear. This event was not just about showcasing products; it was about creating a memorable experience that resonated with the participants.
Media Engagement and Influencer Collaboration
With strong media attendance from key publications like Women’s Health, RUSSH, Urban List, and InStyle, Mkt. brought On’s Swiss Alps mountain vision to life. The event saw 72 posts shared across social media platforms, resulting in a reach of over 1.7 million. This level of engagement was crucial for raising brand awareness and establishing On Running as a key player in the Australian market.
Building Relationships for Future Success
Following the event, Mkt. Communications focused on strengthening media leads and influencer relationships. This effort resulted in increased brand awareness and media product placements in notable publications such as Body&Soul, Prevention Magazine, Women’s Health, and GoodWeekend. The positive sentiment generated from the event left a lasting impact, paving the way for future collaborations and brand visibility.
Aligning with Sustainable Development Goals
The event and its execution were not just about marketing; they were also aligned with sustainable objectives. Mkt. Communications is committed to creating positive impacts through their projects. By promoting wellness and encouraging movement, they contribute to a healthier society while also supporting sustainable practices in the fashion and fitness industries.
Conclusion: A Step Towards Sustainability
In conclusion, the collaboration between Mkt. Communications and On Running was a significant step towards promoting wellness and sustainability. The event not only showcased innovative products but also fostered a sense of community among participants. By aligning with the United Nations Sustainable Development Goals, this project exemplifies how brands can make a positive impact while achieving their business objectives.
- Goal 3: Good Health and Well-being
- Goal 12: Responsible Consumption and Production
- Goal 17: Partnerships for the Goals
For more information, visit Mkt. Communications.
