What is 21gramos?
21gramos is not just another consultancy or communication agency. It’s a vibrant ecosystem—a set of interdependent and connected initiatives that come together to create culture and, ultimately, impact. This agency specializes in positive impact communication but goes beyond that. It’s part of an integrated ecosystem offering creativity, narratives, strategy, digital solutions, consulting, and even a space for reflection and encounter. Think of it as a living, organic structure dedicated to crafting culture that drives real change.
The Main Benefit of 21gramos
Why does 21gramos stand out? Here are some key figures and facts that highlight its unique approach:
- Industry: Advertising & Market Research
- B Corp Score: 123.4 — a testament to its commitment to social and environmental performance
- Main Keywords: brand consultants, strategy consulting, sustainability consulting, sustainability reporting, communication, branding, internal branding, agency, social research, values education, workshops
- Clients include notable names like Hijos de Rivera, Leroy Merlin, and Multiopticas
- Focus on positive impact through storytelling and digital communication
Consulting with a Purpose
At its core, 21gramos offers consulting that goes beyond the usual. It’s about researching for clients, anticipating trends, analyzing data, measuring outcomes, and reporting with clarity. The strategies developed are always aligned with the client’s purpose, ensuring innovation that truly resonates. It’s consulting that’s thoughtful, forward-thinking, and deeply connected to values.
Communication that Tells Stories
Communication here isn’t just about putting words on paper. It’s about putting words to facts and telling good stories—stories that stick, stories that move people. With a digital focus, the team explores all environments and communication channels, crafting audiovisual narratives that engage and inspire. It’s storytelling with a purpose, designed to make an impact.
Creativity that Makes an Impact
Creativity at 21gramos is fluid and dynamic—liquid ideas that flow seamlessly into 360-degree execution. The goal? To make the positive performance memorable, unique, and appealing. It’s about breaking the mold and delivering creative solutions that resonate on every level.
Impact on Sustainable Development Goals (SDGs)
- SDG 4: Quality Education – through values education and workshops
- SDG 8: Decent Work and Economic Growth – by fostering sustainable business practices
- SDG 12: Responsible Consumption and Production – via sustainability consulting and reporting
- SDG 13: Climate Action – integrating sustainability into strategy and communication
- SDG 17: Partnerships for the Goals – building collaborative ecosystems for greater impact
Connecting Culture and Impact
21gramos invites organizations and individuals to be part of a culture of impact. It’s about more than just services—it’s a movement toward creating meaningful change through culture. Located in Madrid, this agency combines creativity, strategy, and communication to build narratives that matter. Whether through consulting, storytelling, or innovative ideas, 21gramos is shaping a future where culture and impact go hand in hand.
