What is 17 Communications?
17 Communications is a mission-driven marketing and communications firm that zeroes in on the sustainability and impact investing industries. They specialize in storytelling and marketing that truly motivates action, sparks change, and ignites movements. Their belief? A future for finance that works for everyone, not just a select few. They champion collaboration over competition, and value truth and transparency way above greenwashing and impact-washing. It’s all about authentic impact, really.
Main Benefits of 17 Communications
Here’s a quick snapshot of what makes 17 Communications stand out:
- Expertise across the financial spectrum: asset managers, institutional investors, research firms, non-profits, B2B firms, and more.
- Deep-dive research on ESG and impact investing trends, regulatory challenges, and reporting innovations.
- Strong media relations with business and finance reporters, plus media training for clients new to the spotlight.
- Content creation that spans op-eds, blog posts, whitepapers, speeches, and social media—tailored to client goals.
- Digital strategy that includes social media calendars, advertising campaigns, and engagement tracking.
- Messaging and branding audits to sharpen client stories and competitive positioning.
- Regular KPI tracking and reporting to measure success and pivot strategies as needed.
Research & Analysis Expertise
When it comes to research, 17 Communications dives deep—both quantitatively and qualitatively—into topics that matter in ESG and impact investing. Whether it’s tracking investment trends, navigating regulatory hurdles, or exploring new ways to measure impact, their research informs everything from content creation to media strategy and business decisions. They’re flexible too, conducting expert interviews or summarizing academic studies, and even designing and analyzing surveys targeted at institutional investors and asset managers. It’s all about delivering insights that truly matter.
Media Relations & Strategy
Media can be tricky, but 17 Communications knows the ropes. With extensive relationships in business and finance journalism, they help clients get their announcements and thought leadership in front of the right eyes. Plus, they offer media training sessions—either in person or remote—that cover the basics of how media works, tips on bridging and deflecting, and best practices for building lasting media relationships. These sessions include mock interviews with real-time feedback, making sure clients are camera-ready and confident.
Writing & Editing Services
Content is king, and 17 Communications wears the crown with pride. They craft both long-form and short-form pieces across a range of technical topics like investment management, fintech, financial regulations, and systemic risks. Whether it’s an op-ed, blog post, whitepaper, or social media content, each piece is tailored to meet specific client goals. Their work has been featured in top-tier outlets like Bloomberg, CNBC.com, Forbes, and Harvard’s ALI Social Impact Review, proving their knack for producing compelling, credible content.
Project Impact: Linking to the SDGs
- SDG 8: Decent Work and Economic Growth
- SDG 9: Industry, Innovation, and Infrastructure
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 16: Peace, Justice, and Strong Institutions
- SDG 17: Partnerships for the Goals
Digital Strategy & KPI Tracking
In today’s digital world, 17 Communications helps clients ramp up their social media presence, especially on platforms like LinkedIn. They create detailed social media calendars, suggest engaging content, and track all the engagement metrics—clicks, likes, impressions—you name it. Beyond organic growth, they also run targeted advertising campaigns to boost brand awareness and generate leads. And it doesn’t stop there. They regularly produce marketing activity reports packed with KPIs covering websites, social channels, and ads, so clients always know what’s working and where to pivot.
