Discovering Opportunities with NBEAT Strategy
NBEAT Strategy is all about exploring the opportunity space using design methodology. It’s a curious, methodical, and directed approach to tackling complex challenges. The main aim? To uncover hidden needs, spot new opportunities, and craft solutions that truly make a difference. It’s not just about ideas—it’s about meaningful impact.
The Key Benefits of NBEAT Strategy
Here’s what makes this approach stand out:
- Uncovers real user needs through deep insight work
- Identifies fresh opportunities that might otherwise be missed
- Develops solutions that are both innovative and practical
- Applies a structured design methodology to keep efforts focused
- Encourages curiosity and creativity within a clear direction
Understanding Process and Service Design
Process and Service Design dives into how things actually work—both for users and internally. By mapping out workflows, engaging in co-creation, and gathering insights, it reveals bottlenecks and opportunities for improvement. The goal? To make services simpler, clearer, and more valuable for everyone involved, whether they’re customers or the people delivering the service.
Driving Product Management Forward
Product Management keeps digital product development on track from start to finish. It’s about balancing user needs with business goals, prioritizing the right tasks, and keeping the team aligned. Testing along the way ensures learning and adaptation, all guided by design methodology to maintain direction and involvement throughout the product’s lifecycle.
Shaping Business Design for Growth
Business Design uses design thinking to explore and shape new business opportunities. Whether it’s refining the business model, venturing into new service areas, or finding smarter ways to organize and create value, this approach blends creative thinking with strategic insight. The result? Solutions that are desirable, feasible, and profitable.
Impact of Projects on Sustainable Development Goals
- SDG 8: Decent Work and Economic Growth – by streamlining workflows and improving organizational support
- SDG 9: Industry, Innovation, and Infrastructure – through technological leaps and flexible platforms
- SDG 11: Sustainable Cities and Communities – by enabling smarter, customer-oriented transport solutions
- SDG 12: Responsible Consumption and Production – by optimizing processes and reducing inefficiencies
Real-World Success Stories
Take Strawberry Hotels, for example. They made a technological leap by breaking bottlenecks and streamlining workflows through insight work and design thinking. This led to smarter, more efficient processes and a final product that genuinely improves everyday life. Then there’s NITO, which wanted to better support its representatives. Through thorough insight and a Service Blueprint, a strategic roadmap with concrete measures was created—giving NITO a solid, action-oriented decision-making basis for the future. And Entur? They responded to changing travel habits by developing a flexible personalization platform. This enables transport companies to offer tailored pricing concepts adapted to user needs, making it easier for operators to provide smarter, customer-focused services. These examples show how design methodology can turn challenges into real opportunities, with tangible benefits for users and businesses alike.
