What is InnovoPro’s Chickpea Protein Project?
InnovoPro is all about bringing unique plant-based protein ingredients to the global food market. Their mission? To create food products that are not just nutritious and tasty, but also safe and sustainable. At the heart of their innovation is chickpea protein—a powerhouse ingredient with an excellent nutritional profile and “free from” properties that make it super versatile in the food industry. Founded in 2018 out of a research & development effort at Hebrew University in Jerusalem, InnovoPro has quickly become a leading manufacturer of chickpea protein ingredients. Their journey started with launching a protein concentrate in 2020, designed to boost protein content without messing with taste or texture. Since then, they’ve rolled out revolutionary ingredients tackling tricky formulation challenges like egg reduction and emulsifier replacement. Today, more than 40 companies worldwide are producing at large scale using InnovoPro’s ingredients.
Main Benefits of InnovoPro’s Chickpea Protein
Why is InnovoPro’s chickpea protein such a big deal? Here’s the scoop:
- Excellent nutritional profile, packed with plant-based protein
- “Free from” properties, making it suitable for various dietary needs
- Wide usability across the food industry, from snacks to beverages
- Launched first protein concentrate product in 2020
- Developed ingredients that help reduce eggs and replace emulsifiers in formulations
- Over 40 companies globally producing at large scale with their ingredients
- Recognized as an innovator of disruptive technology in the food industry
- Awarded the “Seal of Excellence” by the European Commission under Horizon 2020
InnovoPro’s Founding and Leadership
The company was founded by Dr. Ascher Shmulewitz, an experienced inventor and investor who has been instrumental in driving the development of chickpea proteins and other chickpea-based ingredients. His vision and expertise have helped InnovoPro carve out a niche in the competitive plant-based protein market. The company’s roots in academic research at Hebrew University provide a strong foundation for ongoing innovation and product development.
Innovative Solutions for Food Formulation Challenges
InnovoPro isn’t just about protein concentration—they’re solving some of the toughest formulation puzzles in the food industry. Their ingredients are designed to reduce reliance on eggs and replace emulsifiers, which can be tricky to substitute without compromising product quality. This means food manufacturers can create cleaner-label products that meet consumer demand for natural and sustainable ingredients, without sacrificing taste or texture. It’s a game-changer for plant-based and allergen-friendly food innovation.
Global Reach and Industry Impact
From their start in Jerusalem to a global footprint, InnovoPro’s chickpea protein ingredients are now produced at large scale by over 40 companies worldwide. This widespread adoption speaks volumes about the ingredient’s versatility and effectiveness. InnovoPro’s technology is shaking up the food industry, offering manufacturers a reliable, high-quality plant protein that fits into a variety of product categories. Their work supports the growing trend toward plant-based diets and sustainable food production.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 2: Zero Hunger – Enhancing nutrition through plant-based proteins
- SDG 3: Good Health and Well-being – Providing safe and nutritious food options
- SDG 9: Industry, Innovation, and Infrastructure – Driving disruptive food technology
- SDG 12: Responsible Consumption and Production – Promoting sustainable food ingredients
- SDG 13: Climate Action – Supporting sustainable agriculture and reducing environmental impact
Recognition and Awards
InnovoPro’s innovative approach hasn’t gone unnoticed. The company was awarded the prestigious “Seal of Excellence” by the European Commission, recognizing its disruptive technology under Horizon 2020, the EU’s flagship research and innovation program. This accolade highlights InnovoPro’s commitment to pushing the boundaries of food science and delivering solutions that meet the demands of a changing global food landscape. It’s a testament to their leadership in the plant-based protein space and their potential to shape the future of sustainable food.





















