Global Prairie’s Purpose-Driven Marketing Project
Global Prairie has officially recertified as a B Corp, reinforcing its commitment to purpose and positive impact. This 100% employee-owned company delivers transformative marketing solutions rooted deeply in each client’s unique purpose. Their work spans industries, focusing on creative, digital, branding, and medical communications, all while aligning with the B Corp movement’s values. From healthcare to energy, and advocacy to sports leadership, Global Prairie’s projects showcase a blend of innovation and intention.
Main Benefits and Key Results
Here’s a quick snapshot of some standout figures and facts from Global Prairie’s recent initiatives:
- Over 160 healthcare marketing campaigns launched with Cleveland Clinic, achieving a measurable ROI exceeding 1000% during a 9-month pilot.
- Evergy’s people-centric campaign boosted key performance indicators despite industry-wide declines, thanks to a disruptive and detailed creative approach.
- Collaboration with Brené Brown enhanced her personal brand identity, engaging millions globally through social media and distinct branding focused on vulnerability and courage.
- BrainGuide, a digital platform for Alzheimer’s advocacy, offers personalized memory assessments and resources, supported by a comprehensive communications strategy.
- Women Leaders in Sports rebrand involved extensive market research and stakeholder collaboration, resulting in a refreshed logo and expanded color palette to attract diverse audiences.
Healthcare Marketing Innovation with Cleveland Clinic
Cleveland Clinic teamed up with Global Prairie to revolutionize healthcare marketing through a 9-month pilot program. The focus? AI, automation, and cutting-edge technology. The project reimagined traditional programs into multi-step nurture campaigns powered by Marketo’s engagement engine. The outcome? A massive portfolio of over 160 campaigns, each delivering measurable ROI that blew past the 1000% mark. This initiative highlights how digital marketing and big data analytics can transform medical communications into highly effective, purpose-driven outreach.
Empowering Energy Customers with Evergy
In the energy sector, Global Prairie partnered with Evergy to craft a people-centric campaign aimed at improving customer sentiment. The approach was anything but ordinary—disruptive, detailed, and deeply creative. Despite a challenging industry landscape marked by widespread declines, the campaign succeeded in lifting Evergy’s key performance indicators. This project underscores the power of purposeful branding and creative marketing to connect authentically with customers and drive meaningful results.
Building Emotional Connections with Brené Brown
Global Prairie’s collaboration with Brené Brown focused on amplifying her personal brand identity, emphasizing themes like vulnerability, courage, empathy, and shame. The partnership went beyond typical branding, creating an emotional and inspiring identity that resonates globally. Through social media engagement and distinct visual branding, millions were drawn into a narrative that feels both personal and universally relevant. This project demonstrates how purpose-driven branding can foster deep emotional connections and broaden reach.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – through healthcare marketing and Alzheimer’s advocacy.
- SDG 5: Gender Equality – via Women Leaders in Sports rebranding and empowerment.
- SDG 7: Affordable and Clean Energy – supporting Evergy’s customer engagement.
- SDG 9: Industry, Innovation, and Infrastructure – leveraging AI, automation, and technology in marketing.
- SDG 12: Responsible Consumption and Production – promoting purpose-driven, ethical marketing practices.
Global Prairie’s Commitment to Purpose and Ownership
At its core, Global Prairie is a 100% employee-owned company that prioritizes purpose above all. This ownership model fosters a culture of accountability and passion, fueling their alignment with the B Corp movement. Their success story is a testament to how businesses can be a force for good—partnering with purpose-driven organizations worldwide to create marketing solutions that don’t just sell but inspire, engage, and make a difference.
