What is Brainiac® All About?
Brainiac® is a mission-driven brand dedicated to creating smarter snacks for kids and families who care about brain health. Born from a real need—parents wanting the best for their children’s growing brains—Brainiac® offers a range of brain-boosting foods like peanut butter spreads, applesauce squeezers, and functional fruit snacks. These products are thoughtfully crafted with essential nutrients such as DHA, choline, Omega-3s, and probiotics, all wrapped up in delicious, convenient packages. Available now at major retailers like Target and Walmart, Brainiac® is making it easier than ever to feed your brain the nutrition it deserves.
The Main Benefit: Brain Health Made Simple
Feeding your brain shouldn’t be an afterthought… and Brainiac® gets that. Most people only get about 20% of the daily essential nutrients their brains need to thrive. Brainiac® snacks fill that gap with scientifically backed ingredients designed to support brain development and overall health. Here’s what makes them stand out:
- Promotes Brain Health & Development
- Supports Brain, Gut, & Immunity
- Developed with Nutritionists & Doctors
- Grab-n-Go Snack Essentials
- Made with Clean Ingredients
Products Designed with Growing Brains in Mind
Brainiac® offers a variety of snacks tailored for kids and families on the go. From the NEW Brain Bars™ and Fruit Snacks to Organic Pouches and Applesauce Squeezers, every product is crafted to deliver essential brain nutrients in a tasty, convenient way. The Neuro+ Smoothies, for example, blend MFGM, Omega-3s, choline, and probiotics with organic fruits and veggies—perfect for supporting both brain development and digestive health. These snacks aren’t just food; they’re functional fuel for young minds.
A Story Rooted in Real Parenting Challenges
The Brainiac® journey began with parents who realized that while they were focused on feeding their kids’ bodies, they were missing the part that really matters—the brain. When switching their newborn to formula, they dug deep into brain nutrition and quickly saw a gap in what most kids were getting. Collaborating with pediatricians, neurologists, and nutritionists, they developed Brainiac® to bridge that gap. It’s real food, made delicious, designed to help kids reach their full potential.
Committed to Quality and Responsibility
Brainiac® isn’t just about great snacks—it’s about doing good, too. As a Certified B Corporation with a score of 87.9, the brand is committed to meeting the highest standards of social and environmental performance. Their values? No compromises on safety, quality, or integrity. They source ingredients sustainably, use minimal processing, and package products with the lightest environmental footprint possible. It’s a brand that cares about families and the planet alike.
Project Impact: Supporting Global Goals
- SDG 2: Zero Hunger – Providing nutritious snacks that support healthy development
- SDG 3: Good Health and Well-being – Promoting brain and gut health through clean ingredients
- SDG 12: Responsible Consumption and Production – Using sustainable sourcing and eco-friendly packaging
- SDG 13: Climate Action – Minimizing environmental footprint in product lifecycle
- SDG 17: Partnerships for the Goals – Collaborating with experts and communities to improve nutrition
Expertise Behind the Brand
Brainiac® brings together a powerhouse team of pediatricians, neurologists, nutrition scientists, and dietitians who form the Science and Nutrition Advisory Board. This diverse group ensures every product is backed by the latest research and tailored to meet the unique needs of developing brains. Plus, the company itself is a family affair—parents, grandparents, aunts, and uncles all play a role, with their children leading the way. It’s a brand built on real expertise and genuine care.
