What is Blue Frog Breakfast?
Blue Frog Breakfast is what happens when good taste refuses to play by the breakfast rules. Forget bland, beige, or bad-for-you cereals. This brand is all about real ingredients, bold flavour, and a crunch that makes you wonder why the rest of the cereal aisle even bothers. It’s a fresh take on breakfast that challenges the ordinary and invites you to start your day with something truly worth waking up for.
Main Benefits of Blue Frog Breakfast
Here’s why Blue Frog stands out in the crowded breakfast market:
- New Zealand’s most awarded breakfast cereal
- B Corp score of 84, reflecting strong social and environmental performance
- Made with real, wholesome ingredients—no compromises
- Bold flavours that bring excitement to your morning routine
- Encourages a healthy start to the day with a satisfying crunch
The Story Behind the Brand
Blue Frog was named by founder and chief flavour creator Scotty Baragwanath, who earned the nickname “Frog” as a kid because of his long, lanky legs. Scotty’s passion for food started early—he got his first fry pan at five and loved testing new recipes on his siblings and the girl next door. They were a tough crowd, but that only pushed him to keep experimenting. Today, Scotty’s love for flavour and the ritual of sharing food remains at the heart of Blue Frog Breakfast.
What Makes Blue Frog Different?
Unlike many cereals that play it safe, Blue Frog breaks the mold. It’s not just about taste; it’s about creating a product that empowers people to live their best lives. The cereal is designed to be a start to the day that inspires confidence and helps you be the best version of yourself. It’s breakfast with a purpose—something worthwhile, something different.
Blue Frog’s Place in the Food Industry
Operating within the fast-moving consumer goods (FMCG) sector, Blue Frog Breakfast is carving out a niche by focusing on quality and authenticity. It’s not just another cereal brand; it’s a movement towards healthier, more thoughtful eating habits. With keywords like cereal, muesli, granola, breakfast, healthy, and food, Blue Frog connects with consumers looking for better options in their daily diet.
Impact and Sustainability
- Supports responsible consumption and production (SDG 12)
- Promotes good health and well-being (SDG 3)
- Encourages sustainable food systems (SDG 2)
- Advances decent work and economic growth through ethical business practices (SDG 8)
- Contributes to climate action by maintaining a high B Corp score (SDG 13)
Why Blue Frog is Worth Waking Up For
At its core, Blue Frog Breakfast is about more than just cereal. It’s about starting your day with something that fuels your body and your spirit. It’s about bold flavours that excite your taste buds and a crunch that makes mornings something to look forward to. Blue Frog invites everyone to find their worth on this earth—one delicious spoonful at a time.
