What is Viola?
Viola is the largest Black-owned cannabis brand out there, crafting premium products since 2011. The brand’s name? It’s a heartfelt tribute to CEO Al Harrington’s grandmother, Viola, who battled glaucoma. Al convinced her to give cannabis a try, and after witnessing how the flower eased her pain, he felt inspired to launch a company that could bring that same relief to others. Pretty powerful story, right?
The Main Benefit of Viola’s Mission
Viola isn’t just about cannabis; it’s about creating opportunities and equity in an industry that’s been tough on Black and brown communities. Here’s a quick snapshot of what makes Viola stand out:
- Over 10 years of experience growing premium flower
- Produces award-winning cannabis extracts
- Offers a wide variety of strains and products
- Available across eight U.S. states and throughout Canada
- Focused on increasing equity for Black and brown entrepreneurs
The Story Behind the Brand
Al Harrington’s journey with Viola started on a deeply personal note. Watching his grandmother suffer from glaucoma and finding relief through cannabis sparked a mission bigger than just business. It’s about healing, community, and changing the narrative around cannabis use and ownership. Viola’s roots run deep in this story of care and empowerment.
Viola’s Product Range
With a decade of expertise, Viola has perfected the art of growing premium cannabis flower and crafting award-winning extracts. Their product lineup is diverse, catering to different preferences and needs. Whether you’re looking for specific strains or unique cannabis products, Viola’s got you covered across multiple regions.
Expanding Reach and Influence
Viola’s footprint isn’t small. Operating in eight states plus Canada, the brand is steadily growing its presence. This expansion means more people have access to high-quality cannabis products made with care and a commitment to social equity. It’s about bringing premium cannabis to a wider audience while staying true to the brand’s mission.
Viola’s Impact on Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – promoting inclusive economic opportunities
- SDG 10: Reduced Inequalities – increasing equity for marginalized communities
- SDG 3: Good Health and Well-being – providing access to therapeutic cannabis products
- SDG 12: Responsible Consumption and Production – focusing on quality and sustainability
Why Viola Matters Today
In an industry that’s booming but hasn’t always been inclusive, Viola stands out as a beacon of change. It’s not just about selling cannabis; it’s about rewriting the rules, giving back to communities that have been left out, and showing that premium products and social responsibility can go hand in hand. Viola’s story is one of passion, purpose, and progress.
