What the Project Is
Urban Grupo de Comunicación is a consolidated Communication Group that builds the trust that creates value. In a constantly changing world where communication becomes the central axis to transcend and create impact, technology acts as a powerful ally. This agency, with over 25 years of experience, integrates strategy, creativity, and results to deliver relevant, authentic, and sustainable communication. Founded over 25 years ago by three partners with a shared vision and diverse yet complementary backgrounds, the journey began in the entertainment and consumer industries and soon extended to all areas of communication. With operations in Argentina, Chile, Mexico, and an International Hub, the agency serves a global audience, always in motion and continuously nurturing its capabilities. It is an award-winning agency, carrying recognitions such as Best PR Agency in multiple years and being celebrated as one of the best PR agencies in the world by the PRovoke Media ranking.
Main Benefit
The standout benefits of this project revolve around its celebrated capabilities, impressive legacy, and proven reputation. The key figures and facts that accentuate its impact include:
- Expertise in Corporate Reputation, Brand Communication, Digital Studio, Content Marketing, Data Intelligence, and Sustainability.
- Operational presence in Argentina, Chile, Mexico and connectivity through an International Hub.
- More than 160 talented professionals driving sustainable and creative communication strategies.
- Award-winning credentials, including multiple recognitions as Best PR Agency in Argentina and globally.
- The unique blend of data intelligence and creativity that bridges brands with compelling audience experiences.
Capabilities That Drive Success
The project builds its essence on a well-defined set of capabilities. It offers Corporate Reputation services where “the reputation of others is our business” clearly illustrates its fundamental approach, and Brand Communication, genuinely building trustworthy brands. Digital Studio keeps the conversation flowing while Data Intelligence transforms big data into crafted data. Content Marketing bridges brands and audiences with compelling content and experiences, and Sustainability is not just a buzzword – it is a movement executed on purpose, with purpose. The project’s emphasis on integrating diverse areas through a clear focus on building trust makes it stand out in a competitive market… and it continues to evolve as the industry grows.
A Creative Approach to Communication
Urban Grupo de Comunicación is synonymous with creativity and innovation. Its origins in the entertainment and consumer industries have lent a unique and creative perspective that permeates every campaign. The narrative of the project reflects a blend of rigid data intelligence with a creative spark that brings brands closer to their audiences. There is a dynamic conversation flowing across all areas, and every strategy is carefully designed to foster trust, authenticity, and sustainability. Each communication piece is developed with the idea that trust is the cornerstone for both replicable business success and lasting impact.
Building Global Connections
Operating in multiple markets, including Argentina, Chile, and Mexico, while also having an International Hub, means that the project embraces a globalized outlook. The outreach does not merely stop at national boundaries; instead, the ambition is to provide seamless communication experiences for clients around the world. The strategic presence in various territories aligns with the practical need for localized expertise combined with a global perspective, ensuring that digital, creative, and strategic facets of communication are seamlessly interwoven. Every client benefits from the robust global network and the diverse insights it brings.
Crafting Impact With Sustainability
The project’s commitment to sustainability is a pillar that supports every initiative. Sustainability here is expressed not only by phrases like “on purpose, with purpose” but also by a deep-rooted commitment to integrate eco-friendly and socially responsible approaches in communication strategies. It is a deliberate choice to connect brand identity with responsible practices, which in turn builds solid corporate reputation and trust over time. Whether it is harnessing the power of content marketing or refining data intelligence, each strategy remains aligned with sustainability and long-term impact.
The Project Impact
- SDG 9 – Industry, Innovation and Infrastructure: Through a digital studio that keeps conversation flowing and integrates state-of-the-art technology.
- SDG 12 – Responsible Consumption and Production: Evident in the focus on sustainability and conscientious communication practices.
- SDG 13 – Climate Action: By driving sustainability in messaging and operational strategies, the project reinforces the need for social and environmental responsibility.
- SDG 17 – Partnerships for the Goals: Strengthened by building corporate reputation and establishing trust through collaborative, global networks.
Integrating Strategy with Vision
This project is a prime example of how communication can drive change and create tangible value. Its journey, reflecting decades of expertise, continues to evolve through a combination of strategy, creativity, and an unwavering focus on results. The agency’s story, anchored by steadfast leadership and a growing team of over 160 professionals, is one that illustrates the constant balancing act between maintaining rich traditions and embracing cutting-edge practices. With every award and every successful project, the narrative of Urban Grupo de Comunicación further strengthens, leaving a lasting imprint on the global communication landscape… a story of trust, innovation, and impactful change.
