What is Trove Recommerce?
Trove Recommerce is a pioneering force in the world of branded resale, focused on transforming how fashion brands approach sustainability and growth. At its core, Trove offers innovative recommerce solutions that help brands tap into the booming resale market while driving down carbon emissions. With a strong emphasis on circular business models, Trove partners with industry leaders to create a future where fashion isn’t just about new products but about smart, sustainable reuse. Their platform covers everything from resale and trade-in programs to recommerce operations, making it easier for brands to integrate secondhand sales seamlessly into their business.
The Main Benefit: Decarbonizing Fashion Through Circular Strategies
The standout advantage of Trove’s approach? It’s all about cutting carbon emissions while boosting brand value. Here’s what the groundbreaking study from Trove and Worldly reveals:
- Resale is a powerful decarbonization strategy, especially for Premium Apparel and Outdoor Brands, with the potential to reduce annual carbon emissions by 15-16% by 2040.
- Small tweaks in resale program parameters can lead to big emissions benefits — brands can really maximize impact by increasing the value of their products in the resale market.
- Operational control and maximizing revenue from used products are key to getting the most out of Greenhouse Gas (GHG) accounting benefits.
Exploring Resale & Trade-In Options
Trove’s recommerce solutions cover a wide range of resale and trade-in models, tailored to fit different brand needs. Whether it’s branded resale sites, digital and in-store trade-in programs, integrated used and new product offerings, or marketplace selling, Trove provides the tools and expertise to make it work. This flexibility means brands can experiment and find the best fit for their customers and sustainability goals, all while building a loyal resale community.
Optimizing Recommerce Operations
Behind the scenes, Trove focuses heavily on the nitty-gritty of recommerce operations. From returns processing and pricing intelligence to routing automation and commerce integrations, every step is designed to streamline the resale process. This operational excellence not only improves efficiency but also enhances the customer experience, making secondhand shopping as smooth and attractive as buying new. It’s a win-win for brands and consumers alike.
Resources and Thought Leadership
Trove doesn’t just provide services — it also shares knowledge. Their reports like “Decarbonizing Fashion” and guides such as “Future-Proof Retail” offer deep insights into the evolving resale landscape. Plus, the resale messaging guide helps brands tell compelling stories that convert browsers into buyers. With a rich library of case studies, blogs, and news updates, Trove positions itself as a thought leader, helping brands stay ahead in the recommerce game.
Project Impact: Aligning with Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production — promoting circular fashion and reducing waste.
- SDG 13: Climate Action — lowering carbon emissions through sustainable business models.
- SDG 9: Industry, Innovation, and Infrastructure — advancing innovative recommerce operations.
- SDG 8: Decent Work and Economic Growth — creating new economic opportunities in resale markets.
Expanding Market Leadership and Future Outlook
With recent moves like acquiring Reverse.Supply, Trove is expanding its footprint in the EU and UK markets, solidifying its leadership in branded recommerce. This growth signals a bright future where circular strategies become the norm, not the exception. As more brands embrace resale and recommerce, the fashion industry can look forward to thriving businesses that also contribute meaningfully to sustainability. Trove’s work shows that with the right approach, fashion can grow and reduce its carbon footprint at the same time — pretty exciting, right?
