What Is ROBERT/BOISEN+LIKE-MINDED™?
ROBERT/BOISEN+LIKE-MINDED™ is a creative advertising agency based in Copenhagen, Denmark. Since 1998, this agency has been all about connecting brands with culture and people in a way that feels real and down to earth. Their DNA? Being “like-minded” — which means trusting each other, believing in creativity, and, importantly, being nice. Nice to colleagues, clients, and the everyday people who interact with their work. It’s not just about flashy ideas; it’s about bold ideas that stick and actually make a difference.
Main Benefits and Key Achievements
When it comes to results, ROBERT/BOISEN+LIKE-MINDED™ doesn’t mess around. Creativity is their tool, but effect is always the goal. Here are some key facts that show why they stand out:
- Most awarded agency of all time at the Effie Awards Denmark
- Ranked #6 globally among independent agencies
- Over 25 years of experience in blending playfulness with creativity
- Known for creating strategies that generate the greatest impact and ROI
- Trusted by clients to shift perceptions and drive sales through creative solutions
The Philosophy Behind Their Work
At the heart of ROBERT/BOISEN+LIKE-MINDED™ is a belief that creativity isn’t just the spice—it’s the actual solution. They see creativity as a powerful force that can boost brand performance and campaign effectiveness. The agency’s approach is grounded in trust and mutual respect, which they believe are essential ingredients for the best ideas to come to life. It’s a mindset that’s been with them from day one, inspiring everything they do.
Unique Creative Experiences
Over the years, this agency has embraced playfulness as a serious creative force. Their projects have been anything but ordinary—they’ve hired the mafia (well, creatively speaking), become an underwear brand, performed as musicians and painters, written children’s books, launched rental platforms, acted as hackers, and so much more. This willingness to dive into diverse and entertaining solutions is what keeps their work fresh and impactful.
Culture and Collaboration
Being “like-minded” isn’t just a catchy phrase—it’s a way of working. The agency believes that the best work happens when people trust each other and bring their authentic selves to the table. They encourage a culture where everyone can come as they are, ready to have fun and create something bold. This collaborative spirit extends beyond the office walls, reaching clients and the wider audience who engage with their campaigns.
Project Impact and Sustainable Development Goals (SDGs)
- Quality Education (SDG 4) – Through creative storytelling and educational content
- Decent Work and Economic Growth (SDG 8) – Supporting brands that drive economic impact
- Industry, Innovation, and Infrastructure (SDG 9) – Pioneering innovative advertising solutions
- Reduced Inequalities (SDG 10) – Promoting inclusivity and respect in campaigns
- Partnerships for the Goals (SDG 17) – Collaborating closely with clients and communities
Contact and Location
Want to reach out or learn more? ROBERT/BOISEN+LIKE-MINDED™ is located at Pilestræde 10, 1112 Copenhagen K, Denmark. You can call them at +45 9156 5600 or drop an email to info@rblm.dk. Whether it’s a quick question or a deep dive into creativity, they’re ready to connect.
