What is Reward?
Reward is a leading global customer engagement and commerce media platform that’s changing the game for banks and brands worldwide. It helps turn everyday purchases into powerful rewards, creating customers of the future. The platform connects banks and retailers through secure data, AI-driven targeting, and personalized offers. Customers see relevant deals right in their banking apps, shop as usual, and get rewarded. It’s seamless, smart, and effective — turning everyday transactions into moments of meaningful engagement and unlocking new revenue streams for all involved.
Main Benefits and Key Figures
Reward’s unique ecosystem unlocks value for some of the world’s largest brands. Here’s what sets it apart:
- 20+ years of expertise with independently verified results
- Trusted by 5 of the 7 largest UK banks
- Operating in 15+ markets across Europe, the Middle East, and Asia
- $2 billion in rewards already delivered to customers
- $4 billion in rewards projected by 2030
- Partnering with 30+ of the world’s biggest banks
- 50,000+ retail outlets on the platform
- Over 100 billion transactions analyzed
How Reward Serves Banks
For banks, Reward designs and runs customer engagement programs that deepen relationships and boost engagement. The platform helps increase customer lifetime value by powering white-labelled customer engagement programs. These programs enable seamless reward earning and redemption through card-linked commerce and provide rich engagement insights. Banks get to stand out in a crowded market by offering personalized, relevant rewards that keep customers coming back.
How Reward Supports Retailers
Retailers benefit by tapping into rich behavioral intelligence to develop personalized customer propositions. This boosts sales, ROI, and market share on a significant scale. Using insights from billions of transactions, Reward helps brands identify, target, and activate customers within its Finance Media Network and Retail Media Networks. The result? More omni-channel spending and stronger connections with shoppers.
Consumer Insights and Intelligence
Reward’s intelligence products and services enrich understanding of customers across the board. This means brands and banks can improve strategic choices and communication effectiveness, accelerating growth and driving engagement. It’s all about turning data into actionable insights that make a real difference in business performance.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth — by driving new revenue streams and supporting businesses
- SDG 9: Industry, Innovation, and Infrastructure — through AI-driven targeting and secure data connections
- SDG 12: Responsible Consumption and Production — encouraging smarter spending and rewarding everyday purchases
- SDG 17: Partnerships for the Goals — connecting banks, retailers, and customers in a collaborative ecosystem
Where Reward is Winning
Reward’s innovative approach has earned it multiple accolades, including Best Benefits or Loyalty Programme, Publisher of the Year, Outthink & Outperform, Partnership of the Year, Industry Achievement Award, Best Tech & Telco Campaign, Best Use of Data Campaign, and Best Marketing Campaign. These awards highlight the platform’s ability to outshine competitors and deliver real value to partners and customers alike.
