What Pure Strategies Is All About
Pure Strategies is a sustainability consulting firm that’s all about empowering brands and retailers to make real environmental and social improvements. Founded back in 1998 by Bob Kerr and Tim Greiner, this team of experts has been crafting customized sustainability solutions for over two decades. Their focus? Helping clients build sustainability strategies and programs, set meaningful sustainability goals, create sustainable supply chains, and optimize products and packaging to be more eco-friendly. It’s not just talk—they’ve been hands-on from the start, like when they assessed Stonyfield Farm’s very first carbon footprint. Since then, they’ve kept pushing the envelope, delivering business benefits while hitting sustainability targets.
Main Benefits and Key Highlights
Pure Strategies’ work speaks volumes through their impressive projects and achievements. Here are some key highlights:
- Seventh Generation: Established the sustainability strategy and goals
- Ben & Jerry’s: Developed science-based targets (SBTs) for climate action
- Walmart: Created a sustainable packaging strategy and implementation tools
- Ahold Delhaize: Helped develop and implement a sustainable chemistry program
- B Corp certified with a score of 101.3, showcasing their commitment to responsible business
- Co-founded The Chemical Footprint Project, the first-ever scorecard measuring corporate progress on safer ingredients and material health
Driving Industry Change Through Research
But Pure Strategies doesn’t stop at client projects. They’re also big on pushing broader industry change. How? By publishing original research and insightful articles that dive deep into corporate sustainability issues and best practices. Whether it’s sustainable agriculture, sustainable sourcing, sustainable packaging, or sustainable chemistry, their thought leadership helps shape the conversation. The Chemical Footprint Project, for instance, is a groundbreaking tool used by investors and companies alike to advance sustainable and responsible chemicals management. It’s a perfect example of how Pure Strategies blends expertise with innovation to move the needle.
Building Sustainable Supply Chains
One of the core strengths of Pure Strategies lies in helping companies create sustainable supply chains. This means looking beyond just the product and considering the entire lifecycle—from sourcing raw materials to manufacturing, packaging, and distribution. By integrating sustainability into every step, they help clients reduce greenhouse gas emissions (GHG), improve life cycle assessments (LCA), and meet ambitious climate goals. It’s a holistic approach that not only benefits the planet but also enhances brand reputation and operational efficiency.
Commitment to a Vision for the Future
Pure Strategies is driven by a powerful vision: a world where the climate is stabilized, nature is restored, and we’ve achieved a safe and equitable society. This vision isn’t just a lofty ideal—it guides every project and partnership. Being a certified B Corp and active members of sustainability-focused organizations, they’re part of a larger movement pushing businesses to take responsibility and lead by example. Their work reflects a genuine commitment to making sustainability mainstream and accessible.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 15: Life on Land
- SDG 6: Clean Water and Sanitation
- SDG 8: Decent Work and Economic Growth
Why Sustainability Strategy Matters
In today’s world, having a sustainability strategy isn’t just a nice-to-have—it’s essential. Pure Strategies understands this deeply. By helping companies set clear, science-based targets and develop actionable plans, they enable businesses to navigate the complex landscape of environmental challenges. Whether it’s reducing carbon footprints, improving chemical safety, or innovating in sustainable packaging, a solid strategy ensures that efforts are focused, measurable, and impactful. And that’s what makes all the difference in creating lasting change.
