What the PixelSpoke Project Is All About
Five PixelSpoke clients snagged the 2025 MAC Awards for their website redesigns! PixelSpoke isn’t just a vendor; they’ve become an extension of their clients’ teams, acting as a critical strategic partner. When credit unions asked PixelSpoke to elevate their websites, delivering exceptional user experiences both functionally and visually, they absolutely delivered. The project centers on transforming credit union websites into the heart of their marketing ecosystems — the most tangible expression of their brand.
Main Benefits and Key Facts
Here’s what stands out about PixelSpoke’s approach and results:
- Five clients won prestigious 2025 MAC Awards for website redesigns.
- Clients include a diverse group of credit unions such as EastRise, Sound, OnPoint, Allegacy, DC Credit Union, PenAir, Lafayette Federal, UMe, Clean Energy Credit Union, Peninsula, PointWest, Embold, Trailhead, and Mirastar.
- Proven process ensures websites are designed, developed, and launched on time and on budget.
- Weekly meetings with dedicated project managers keep projects running smoothly.
- Post-launch support includes a 30-day warranty for training and content issues, plus a 12-month warranty on programming bugs.
- Security upgrades are included in hosting packages, ensuring ongoing protection.
- Accessibility is a priority, with ongoing scanning and certification options to guarantee quality user experiences for visitors of all abilities.
How the Project Begins: Discovery and Strategy
The journey kicks off by really getting to know the credit union’s stakeholders and target audience. This phase digs deep — client surveys, stakeholder interviews, pre-redesign analytics, comparable website analysis, and member personas all come into play. The goal? To analyze strengths, spot opportunities, and identify what makes each credit union unique. It’s about setting a solid foundation before any design or development starts.
User Experience and Design Phases
Next up is the User Experience phase, where PixelSpoke takes a thorough inventory of the current site and uses insights from discovery to map out the new website. This includes page inventories, sitemaps, wireframes, and integration planning. Then comes the Design phase — this is where the brand really comes to life. Wireframes transform into vibrant designs featuring moodboards, foundation design, feature designs, image and icon strategies, and photography management. The result? Websites that don’t just work well but stand out visually.
Content, Development, and Quality Assurance
Content is king, and PixelSpoke makes sure the brand voice shines through with a comprehensive copywriting plan that includes time for review and input. Ancillary content like rates tables, PDFs, and blog posts are also accounted for. Then, the magic happens in Development — mock-ups become interactive web pages, blending layouts, copy, and photos seamlessly. Before launch, the Quality Assurance phase kicks in to catch any design or functionality issues and ensure the site meets all ADA criteria. Testing covers user experience, programming, design, and copy — all to guarantee a smooth, zero-downtime launch.
Project Impact: Sustainable Development Goals (SDGs) Linked
- SDG 9: Industry, Innovation, and Infrastructure — through cutting-edge website redesigns and digital innovation.
- SDG 10: Reduced Inequalities — by ensuring accessible online experiences for visitors of all abilities.
- SDG 12: Responsible Consumption and Production — with ongoing security and maintenance practices.
- SDG 17: Partnerships for the Goals — collaborating closely with credit unions and vendors to maximize impact.
Ongoing Optimization and Digital Marketing Roadmap
After launch, the work doesn’t stop. PixelSpoke focuses on continuous improvement, using web analytics, user feedback, new research, and emerging digital trends to optimize each site. They craft a digital marketing roadmap based on goals outlined during the Visioning Phase, helping credit unions maximize the ROI of their digital branches. This includes discussing data needs to scope ongoing measurement and optimization efforts. The digital features are designed to boost user experience, increase conversions, and help credit unions truly stand out in a crowded market.
