What is the PPC Audits Project?
Novi is a team of senior-level digital experts, powered by advanced proprietary technology, delivering smarter, scalable solutions tailored for organisations. Specialising in achieving high ROAS and optimal CPA across PPC and Paid Social platforms—think Google, Microsoft, and Meta—Novi brings over 15 years of experience partnering with B2B and luxury brands. Their approach? Innovative, data-driven PPC solutions that tap into human behaviour insights to craft strategies that truly resonate with audiences and drive measurable success.
Main Benefits of the PPC Audits Project
The PPC audit service offers a comprehensive evaluation and optimisation of every aspect of your campaigns. Here’s what it brings to the table:
- Thorough review of account structure, keyword targeting, ad copy, and bidding strategies
- Benchmarking against competitors to identify gaps and opportunities
- Actionable, prioritised recommendations to improve ad relevance and reduce inefficiencies
- Advanced tracking and reporting ensuring accurate conversion tracking
- Data-driven insights that help maximise ROI and campaign success
Proprietary Technology Driving Results
Novi’s edge lies in its suite of proprietary tools designed specifically for SEO, PPC, and Paid Social Media. These tools automate key processes, optimise campaign performance, and deliver measurable results with precision. It’s not just about automation—these tools are built to work hand-in-hand with human-centred insights and advanced psychological analysis, creating a powerful combo that drives growth and aligns perfectly with business objectives.
Commitment to Ethical and Sustainable Practices
As a BCorp-certified consultancy, Novi is deeply committed to ethical, sustainable, and inclusive practices. This means their work doesn’t just focus on hitting targets but also aligns with shared values that matter—ensuring campaigns are responsible and mindful of broader social impacts. It’s a refreshing approach in the digital marketing world, where doing good and doing well go hand in hand.
Data-Driven Marketing with a Human Touch
What sets Novi apart is their data-driven approach that combines hard numbers with human-centred insights. By integrating advanced psychological analysis, they ensure marketing strategies don’t just chase metrics but connect on a deeper level with the audience. This blend of science and empathy helps brands grow in ways that feel authentic and meaningful.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – fostering sustainable economic growth through innovative digital marketing solutions
- SDG 9: Industry, Innovation, and Infrastructure – leveraging proprietary technology to advance digital marketing infrastructure
- SDG 12: Responsible Consumption and Production – promoting ethical marketing practices and sustainability
- SDG 10: Reduced Inequalities – inclusive strategies that consider diverse audiences and equitable access
Why Choose a Data-Driven PPC Audit?
In today’s fast-paced digital landscape, a one-size-fits-all approach just doesn’t cut it. PPC audits powered by Novi’s expertise and technology help businesses cut through the noise. By pinpointing inefficiencies and unlocking hidden opportunities, these audits ensure every ad dollar works harder. Plus, with clear, actionable insights and ongoing optimisation, campaigns stay sharp and effective—no guesswork, just results.
