Discovering MullenLowe Global: Who They Are
MullenLowe Global is not just another agency network. It’s a powerhouse of creativity, strategy, and innovation spread across 55 markets worldwide. With a presence in key hubs like Singapore, Mumbai, Istanbul, Hamburg, Madrid, London, Boston, Bogota, Mexico City, and Los Angeles, this network thrives on local culture while delivering global scale. Their mantra? A spirit of Positive Dissatisfaction that fuels brands to innovate, break through barriers, and truly thrive. They’re all about thinking like challengers—always pushing boundaries and never settling for the status quo.
The Main Benefit: Creativity That Drives Results
What sets MullenLowe apart? It’s their relentless focus on creativity and effectiveness. Here are some key highlights:
- Ranked Top 12 in Overall Global Effie Index Network Rankings
- LOLA MullenLowe won Grand Prix and Agency of the Year in Classic Track at Cannes Lions
- One Grand Prix, four Golds, two Silvers, 10 Bronzes, and 24 Shortlists at Cannes Lions 2024
- MullenLowe TREYNA clinched Grand Prix at Spikes Asia
- 30 Awards won at The One Show
- ‘MullenLowe Global Rebrand’ earned a Yellow Pencil at D&AD
- MullenLowe MENA named Agency of The Year at Campaign Tech Awards
- 303 MullenLowe recognized as Best of Year in Western Australia at Campaign Brief Awards
- Art Director, Copywriter, and Accounts Person of the Year all from MullenLowe Singapore at The Gong Awards
What They Do: Beyond the Brief
At the heart of MullenLowe’s work is creativity—no, scratch that—it’s the very core of everything they do. They don’t just meet briefs; they smash through them. Whether it’s creative strategy, digital innovation, brand and corporate PR, social influence, or purpose-driven sustainability, they’re on it. They dig deep to find the human problem behind the business problem, crafting ideas that don’t just survive but thrive in culture. Their capabilities stretch across CX strategy, UX, design, CRM, data activation, development, and SEO—building digital experiences that stand out and connect.
How They Earn Engagement: Authentic Conversations
Buying engagement? That’s old news. MullenLowe works every day to earn it. By tapping into authentic conversations, they grow communities and unlock real value for brands amid the endless social chatter. It’s about moving at the speed of culture, leveraging hundreds of world-class creators, thinkers, and makers to capture attention that’s genuine and lasting. This approach doesn’t just build brands; it builds trust and reputation, driving positive change inside and outside organizations.
Global Reach, Local Intimacy
With agencies in 55 markets, MullenLowe combines the best of both worlds: local culture and global scale. This unique blend allows them to challenge and evolve brands across paid, owned, and earned media with a proactive, innovative mindset. Their global specialisms mean they’re not just reacting to trends—they’re setting them, ensuring brands stay ahead in a fast-changing landscape. It’s a network that’s rich in diversity and expertise, ready to tackle any challenge with creativity and insight.
Project Impact: Sustainable Development Goals (SDGs) Linked
- Quality Education (SDG 4) – Through purpose and sustainability initiatives
- Decent Work and Economic Growth (SDG 8) – By fostering innovation and effective communications
- Industry, Innovation, and Infrastructure (SDG 9) – Via digital transformation and creative strategy
- Reduced Inequalities (SDG 10) – Through authentic community engagement and social influence
- Partnerships for the Goals (SDG 17) – Leveraging global networks to drive positive change
Clients That Trust MullenLowe
Their client list reads like a who’s who of global brands: Omo, Invesco, Magnum, Harley Davidson, Knorr, Google, Tropicana, Diageo, Acura, Abinbev, Bayer, Grey Goose, New Balance, Citibank, and Lifebuoy. These partnerships showcase MullenLowe’s ability to handle diverse industries and deliver creative solutions that resonate worldwide. It’s clear that brands looking for innovation and impact find a trusted partner here.
