What is MOTIONTAG?
MOTIONTAG makes mobility intelligent. It’s all about describing and understanding how people move through smartphone-based services. Today’s mobility? Well, it’s inefficient, inconvenient, and not exactly sustainable—contributing to 24% of greenhouse gas emissions worldwide. So, how do we fix this? How do we shift people from cars to public transport and bikes? How do we make public transportation more attractive? The answer lies in understanding the real-world travel patterns—how, when, and why people move from point A to point B. That’s where MOTIONTAG steps in, generating this crucial data with precision.
Main Benefits and Key Facts
Here’s what makes MOTIONTAG stand out:
- Records 10 modes of transportation fully automatically with over 93% accuracy.
- Lowest battery consumption—smartphone-friendly and user-friendly.
- Trusted by big names like Swiss Rail, German Rail, BVG, Audi, Swisscom, and Telefonica.
- Plug-and-play Travel Log App ensures seamless setup and high adoption rates.
- SDK integration allows granular data collection within existing apps.
- Dashboard for deep data visualization and insightful decision-making.
- Privacy and security are top priorities, with strong data protection and encryption.
How MOTIONTAG Collects Data
Forget expensive hardware or tedious manual surveys. MOTIONTAG leverages existing smartphones to collect intermodal mobility data cost-effectively. This approach eliminates hardware and labor costs, making data collection more affordable and scalable. Plus, it integrates effortlessly into daily routines, keeping participants engaged over the long haul. The result? Longitudinal, reliable data that’s as robust as traditional methods—but better.
Industries That Benefit from MOTIONTAG
MOTIONTAG’s offerings are uniquely tailored to meet the challenges of various sectors. Governments and policy makers can focus on the big picture, armed with precise mobility insights. Public transport authorities and operators use the data to continuously improve daily operations. Market researchers and mobility consultants deliver excellence to their clients, while researchers and academia make breakthroughs in their fields. It’s a versatile tool designed to unlock potential across the board.
Technology and Compliance
Security and privacy aren’t just buzzwords here—they’re baked into the technology. MOTIONTAG’s solutions comply with the highest standards, ensuring strong data protection and encryption. As a trusted member of Europe’s leading mobility and transportation associations, MOTIONTAG actively shapes the future of mobility through innovation and collaboration. This commitment to compliance and trust makes adopting their technology a confident choice.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 11: Sustainable Cities and Communities – Enhancing urban mobility and reducing emissions.
- SDG 13: Climate Action – Supporting shifts to greener transport modes and lowering carbon footprints.
- SDG 9: Industry, Innovation, and Infrastructure – Driving innovation in mobility data collection and analysis.
- SDG 3: Good Health and Well-being – Promoting active and sustainable transport options.
- SDG 17: Partnerships for the Goals – Collaborating with governments, operators, and researchers worldwide.
Success Stories and Real-World Applications
From Berlin to other major cities, MOTIONTAG’s technology is laying the foundation for smarter public transport systems. For example, the collaboration with BVG in Berlin is a game-changer, enabling smarter fare allocation and better service planning. The Klima-Taler Network is another inspiring initiative—building a community of climate-conscious cities through smart apps that encourage eco-friendly habits. These success stories show how data-driven insights can truly transform urban mobility and sustainability.
