What is the Project?
DONATING TRANSFORMS. AT MOL IMPACTO, THERE IS A FIRM BELIEF THAT DONATING STRENGTHENS DEMOCRACY, SOCIAL JUSTICE, AND SOLIDARITY. IT IS MORE THAN JUST AN ACT OF GENEROSITY IN EMERGENCIES – IT IS A PERMANENT ACT OF CITIZENSHIP, SIMILAR TO VOTING. THIS INITIATIVE IS SIMPLE, POWERFUL, AND NECESSARY… A PRACTICE THAT EVERYONE CAN EMBRACE. FOR SEVERAL YEARS, MOL IMPACTO HAS BEEN WORKING ON TRANSFORMATIVE PROJECTS, FROM CONCEPTION AND ENGAGEMENT RIGHT THROUGH TO DONATION AND IMPACT MONITORING; A FULL CYCLE THAT MAKES A DIFFERENCE ACROSS SOCIETY.
Main Benefit
- Mobilized over R$80 million in donations for 225 organizations across Brazil
- 17 years of experience in creating transformative projects
- Successful partnerships with renowned brands such as Sorria, Magalu, and Petz
- Innovative end-to-end development of social products
- Holistic approach combining donation culture and impact management
How They Operate
MOL IMPACTO OPERATES ON THREE COMPLEMENTARY FRONTS THAT HAVE PROVEN TO CREATE SYSTEMIC CHANGE. FIRST, THE SOCIAL PRODUCTS FRONT DEALS WITH THE END-TO-END DEVELOPMENT OF PRODUCTS THAT GENERATE DONATIONS FOR CIVIL SOCIETY ORGANIZATIONS. SECOND, THE CULTURE OF DONATION IS FOCUSED ON THE PRODUCTION AND MANAGEMENT OF MULTIPLATFORM CONTENT THAT INSPIRES INTERNAL AND EXTERNAL AUDIENCES TO DONATE MORE AND BETTER. LASTLY, THE IMPACT MANAGEMENT FRONT OFFERS CONSULTING SERVICES TO BRANDS, HELPING THEM CHOOSE CAUSES, DESIGN STRATEGIES, AND TRANSPARENTLY COMMUNICATE METRICS AND STORIES. THIS DYNAMIC, CASUAL YET POWERFUL APPROACH IS A TESTAMENT TO THE DEDICATION TO SOCIAL IMPACT.
Diverse Projects and Collaborations
THE PORTFOLIO INCLUDES A WIDE RANGE OF INITIATIVES AND PARTNERSHIPS. SORRIA, RECOGNIZED AS THE BEST-SELLING SOCIAL BRAND IN BRAZIL, FEATURES A FAMILY OF PRODUCTS THAT INCLUDES PRINTED BOOKS, REUSABLE BAGS, CARDS, GIFT WRAPPINGS, AND DIGITAL CONTENT ON HEALTH AND WELL-BEING. THIS COLLECTION HAS GENERATED OVER R$60 MILLION IN DONATIONS FOR HEALTH ORGANIZATIONS IN 16 YEARS. THEN THERE IS THE MAGALU PARTNERSHIP – A VITAL COLLABORATION RESPONSIBLE FOR MANAGING THE LARGEST BRAZILIAN CALL FOR PROPOSALS DEDICATED TO COMBATING VIOLENCE AGAINST WOMEN. FROM MAPPING THE CAUSE TO MANAGING THE ENTIRE SELECTION PROCESS, THIS INITIATIVE IS A REMINDER OF THE POWER OF FOCUSED COLLABORATION. NOT TO FORGET THE LONG-STANDING ALLIANCE WITH THE PETZ GROUP, WHICH HAS RESULTED IN MORE THAN R$10 MILLION IN DONATIONS FROM THE SALE OF THEMED SOCIAL PRODUCTS. THIS PARTNERSHIP ALSO FINANCES THE ADOPT PETZ PROGRAM, WHICH HAS PROMOTED THE ADOPTION OF OVER 70,000 PETS, RAISING AWARENESS ABOUT RESPONSIBLE PET OWNERSHIP. MOREOVER, THE VAREJO COM CAUSA PLATFORM, THE MOL GUIDE OF SOCIAL PRODUCTS, AND THE SIGA SUA DOAÇÃO TRANSPARENCY PORTAL ALL PLAY AN INTEGRAL ROLE, DEMONSTRATING HOW COLLABORATION CAN FOSTER A CULTURE OF DONATION AND SOCIAL IMPACT.
Founders and Expertise
MOL IMPACTO WAS FOUNDED IN 2007 BY ROBERTA FARIA AND RODRIGO PIPPONZI, TWO PROFESSIONALS WHO HAVE EARNED RECOGNITION, INCLUDING THE FOLHA DE S. PAULO SOCIAL ENTREPRENEUR AWARD. THEIR WORK HAS ALSO BEEN ACKNOWLEDGED BY MEMBERS OF THE SCHWAB FOUNDATION NETWORK, THE SOCIAL ARM OF THE WORLD ECONOMIC FORUM. OVER THE PAST 17 YEARS, THEIR COMMITMENT TO CREATING BUSINESS MODELS THAT GENERATE DONATIONS, MULTIPLATFORM CONTENT PRODUCTION, AND THE END-TO-END DEVELOPMENT OF SOCIAL PRODUCTS HAS BEEN THE DRIVING FORCE BEHIND A JOURNEY OF INNOVATION AND SOLIDARITY. THIS EXPERTISE IS SUPPORTED BY A TEAM OF HUNDREDS OF ASSOCIATES AND PROFESSIONALS, ALL WORKING TO DIVERSE BUSINESS FRONTS, AND IS EVIDENT IN THE TRANSPARENT COMMUNICATION OF SOCIAL IMPACT INITIATIVES.
Project Impact
- SDG 1: No Poverty – BY SUPPORTING ORGANIZATIONS THAT ASSIST THE NEEDY
- SDG 3: Good Health and Well-Being – THROUGH DONATIONS TO HEALTH-RELATED ORGANIZATIONS
- SDG 10: Reduced Inequalities – BY BRIDGING GAPS BETWEEN BRANDS AND CIVIL SOCIETY
- SDG 16: Peace, Justice, and Strong Institutions – VIA TRANSPARENT IMPACT MANAGEMENT
- SDG 17: Partnerships for the Goals – THROUGH MULTIPLE SUCCESSFUL COLLABORATIONS
A Legacy of Social Transformation
DONATING IS NOT JUST ABOUT A MOMENTARY GESTURE; IT IS A REFLECTION OF A COMMITMENT TO A BETTER FUTURE. THIS LEGACY IS EMBEDDED IN THE IDEA THAT EVERY ACT OF DONATION IS A STEP TOWARDS DEMOCRACY, SOCIAL JUSTICE, AND SOLIDARITY – A PERMANENT ACT OF CITIZENSHIP SIMILAR TO VOTING. THE EFFORTS OF MOL IMPACTO CONTINUE TO INSPIRE COMMUNITIES AND SET A HIGH STANDARD FOR SOCIAL RESPONSIBILITY. THE WORK IS DYNAMIC, ENGAGING, AND EMPOWERS INDIVIDUALS AND ORGANIZATIONS ALIKE… IT IS A REMINDER THAT WHEN PEOPLE AND BRANDS COME TOGETHER WITH A COMMON PURPOSE, THE IMPACT IS REMARKABLE, TRANSFORMING NOT ONLY THE LIVES OF THE BENEFICIARIES BUT ALSO THE SOCIAL LANDSCAPE AS A WHOLE. WITH EVERY SUCCESSFUL PROJECT, A NEW CHAPTER IS WRITTEN IN THE STORY OF SOCIAL TRANSFORMATION, DEMONSTRATING THE TRUE POWER OF COLLABORATION AND DEDICATION TO A CAUSE WORTH SUPPORTING.
