What MCCP Is All About
MCCP is an independent strategy company, founded to create game-changing yet sustainable growth. It’s not just another agency. Instead, MCCP believes that making business better means working differently—deeply collaborative, agile, and always focused on real impact. Their approach is all about sharp insight, fresh thinking, and engaging senior teams to unlock visionary ideas. Simply put, MCCP partners with clients to bring clarity and focus where it counts.
The Main Benefit of MCCP’s Approach
Their Value-Driven Strategy is agile and evidence-led, answering the tougher questions businesses face today. Here’s what stands out:
- Led development of several category record-breaking brands in Ireland and beyond
- Customer insight at the core—digging deep into hidden motivations and behaviors
- Aligns people, strategy, and process around the organisation’s mission
- Fosters visionary thinking through a process designed to engage senior teams
- Partners closely with clients to embed innovation and bring ideas to life
Customer Insight: The Heart of Strategy
Customer insight isn’t just a buzzword here—it’s fundamental. MCCP digs deep to uncover those often-hidden motivations and behaviors that really drive customers. This isn’t surface-level stuff; it’s about shaping strategies that genuinely work. By understanding what makes customers tick, MCCP crafts solutions that make business better, not just different.
Culture: More Than Just Performance
Culture goes way beyond performance and profit. MCCP aligns people, strategy, and processes around the organisation’s mission to create synergy. The goal? Everyone is crystal clear on the purpose and contributes tangibly every single day. It’s about building organisations where the mission isn’t just words on a wall but a lived experience that drives real results.
Innovation: Bringing Good Ideas to Life
Innovation isn’t just about having a good idea—it’s about making that idea happen. MCCP embeds itself within client teams, helping them imagine what the future could be. They partner to foster a culture that turns ideas into reality, delivering customer-centric propositions that support brand growth strategies. It’s hands-on, it’s practical, and it’s all about impact.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – fostering sustainable business growth
- SDG 9: Industry, Innovation, and Infrastructure – embedding innovation into client cultures
- SDG 12: Responsible Consumption and Production – creating strategies that consider long-term sustainability
- SDG 17: Partnerships for the Goals – working collaboratively with clients for shared success
How MCCP Works Differently
Unlike traditional agencies, MCCP doesn’t just deliver a one-off project and walk away. They work in a deeply collaborative and agile way, embedding themselves within client teams. This means they’re not just consultants—they’re partners, co-creating solutions and enabling visionary thinking. The process is designed to engage senior teams, bringing clarity and focus to complex challenges. It’s about making business better, together.
