What is the project?
Maria Farinha Filmes is a leading impact entertainment company in Latin America, known for creating inspiring stories that engage vast audiences. With over 50 productions and 15 years of experience, the producer based in Brazil has made its mark with acclaimed works such as the series “Aruanas” (Globo), which captivates an audience of 35 million people per episode, and the documentary franchise “O Começo da Vida 1 and 2,” globally released on Netflix. These projects have ignited movements that brought together over 100 partners from organizations and brands around the world. The company’s dedication to crafting narratives that foster social transformation is evident in its commitment to sensitizing, engaging, and inspiring significant change in today’s dynamic society.
Main Benefit
The project brings a dynamic blend of creativity and social commitment, underpinned by impressive figures and global partnerships:
- Over 50 productions with 15 years of proven industry expertise
- The series “Aruanas” reaching approximately 35 million viewers per episode
- The documentary franchise “O Começo da Vida” that sparked a global movement with over 100 active partners
- Global expansion in 2024, transforming into MFF & CO in Los Angeles
- B Certified for over 10 years with an outstanding Bcorp score of 91.2
Industry Pioneering Transformation
At its core, Maria Farinha Filmes is much more than an entertainment company—it embraces storytelling as a powerful lever for social change. By delivering a special catalog of stories made for public screenings, the company reminds everyone that every narrative holds the potential to transform perspectives and inspire actions. The company’s unique diagnostic method, developed in partnership with experts like communication specialist Mazi Rodrigues, screenwriter Flávia Borges, and indigenous artist and activist Val Munduruku, takes pride in deconstructing stereotypes along the entire creative journey. This approach doesn’t just create content; it builds bridges, challenges conventional boundaries, and offers fresh perspectives in an increasingly interconnected world… pushing the envelope while keeping its heart firmly in social impact.
Leadership and Global Expansion
In a significant move in 2024, the company expanded its horizons and rebranded as MFF & CO, establishing an entertainment studio in Los Angeles. This expansion, led by Miura Kite—a former executive at Participant Media with credits in Emmy and Golden Globe-winning productions—signals a new chapter filled with bold ambitions and creative breakthroughs. Simultaneously, Maria Farinha Filmes made strategic inroads in the European market by acquiring a minority stake in the London-based production company Violet Films, steered by the acclaimed Joanna Natasegara, a four-time Oscar® nominee. This global expansion showcases a commitment to harnessing international talent and perspectives, blending industry expertise with a hunger for innovation. It’s as if every new partnership and market entry adds another vibrant brushstroke to the canvas of global, impact-driven storytelling.
Committed to Social Change
Stories have the power to reshape societal narratives, and Maria Farinha Filmes harnesses this power to support broader discussions about the Sustainable Development Goals (SDGs). The company is actively involved in dialogues addressing the urgent challenges of our time—combatting poverty, hunger, inequality, and the climate crisis. Through partnerships such as the one with UN Women Brazil, Maria Farinha Filmes goes beyond the confines of conventional entertainment and delivers impactful messages that promote gender equality and women’s leadership. Every production is infused with a commitment to nurturing a future where inclusion, equity, and environmental care are the norm—a vision that resonates deeply with audiences around the globe.
Project Impact
- No Poverty
- Zero Hunger
- Reduced Inequalities
- Gender Equality
- Climate Action
Inclusive and Innovative Storytelling
Maria Farinha Filmes continues to push creative boundaries by incorporating an exclusive methodology for content development that starts with deconstructing stereotypes and ends with launching stories that resonate with all facets of society. With initiatives ranging from creating public screening catalogs to partnering with global organizations, the company illustrates how inclusive narratives can bring people together in meaningful ways. The integration of diverse perspectives—notably provided by innovators like Mazi Rodrigues, Flávia Borges, and Val Munduruku—ensures that every project is rich in cultural depth and relevance. This approach is not only transforming the entertainment industry but also inspiring a broader movement towards more inclusive and socially responsible media. It’s the kind of innovation that feels as genuine as a heartfelt conversation, blending entertainment with impactful advocacy and sparking dialogue that transcends borders.
