What is Kraft Group?
Kraft Group is a leading Swedish distributor specializing in professional personal care products, including skincare, haircare, and makeup. Since 1991, this company has been marketing well-known and carefully selected brands that cater to all hair and skin conditions. Their portfolio features high-quality, innovative products with a clear focus on quality-conscious consumers. From skincare lines like Bioline Jatò and Algologie to haircare brands such as Davines and Unite, Kraft Group covers a broad spectrum of beauty needs. The company also offers specialized courses to educate and support professionals in the industry, making it a trusted partner in the personal care market.
Main Benefits of Kraft Group
What sets Kraft Group apart? Here are some key figures and facts that highlight its strengths:
- B Corp Certified – the first Swedish beauty company and second in Sweden to achieve this prestigious certification.
- Established in 1991, with over three decades of industry expertise.
- Offers a diverse range of brands including Medik8, Butter London, Comfort Zone, and PÜR cosmetics.
- Provides comprehensive training courses for professionals across multiple brands.
- Operates two main facilities in Malmö and Stockholm, combining sales, training, and exhibitions.
- Strong commitment to sustainability, equality, and corporate responsibility.
- Supports several social initiatives like Bee Urban, Naturarvet, and Look Good Feel Better.
Brands and Courses: A Perfect Match
Kraft Group doesn’t just distribute products; it also invests heavily in education. Each brand in their portfolio is supported by tailored courses designed to deepen knowledge and enhance skills. Whether it’s Algologie’s natural skincare or Medik8’s advanced peptide creams, professionals can access specialized training that complements the products. This approach ensures that customers not only receive top-tier products but also the expertise needed to maximize their benefits. It’s a full-circle experience that strengthens the relationship between the brand, the distributor, and the end user.
Commitment to Sustainability and Ethics
Beyond beauty, Kraft Group is deeply committed to sustainability and ethical business practices. Being B Corp certified reflects their dedication to balancing profit with purpose. The company actively promotes equality policies, GDPR compliance, and whistleblower services to maintain transparency and integrity. Their sustainability report outlines ongoing efforts to reduce environmental impact, while partnerships with organizations like Bee Urban and Naturarvet demonstrate a hands-on approach to supporting biodiversity and nature conservation. This ethical backbone resonates strongly with today’s conscious consumers.
Corporate Presence and Customer Support
Kraft Group operates from two key locations in Sweden: Malmö and Stockholm. These hubs serve as sales offices, training facilities, and exhibition spaces, creating a dynamic environment for both customers and professionals. The company prides itself on heartfelt commitment and high-level service, with experienced staff ready to inform, educate, and provide technical support. Customers often remark on the approachable and reliable nature of the team, who are always “there for you,” ensuring a seamless experience from purchase to product application.
Project Impact: Linking to Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – promoting skin and hair health through quality products.
- SDG 5: Gender Equality – implementing equality policies and fostering inclusive workplaces.
- SDG 8: Decent Work and Economic Growth – supporting fair labor practices and professional development.
- SDG 12: Responsible Consumption and Production – focusing on sustainable sourcing and reducing waste.
- SDG 15: Life on Land – partnering with environmental organizations to protect biodiversity.
Why Kraft Group Stands Out in Sweden’s Beauty Industry
In a crowded market, Kraft Group shines by combining tradition with innovation. Their curated selection of brands meets the needs of a discerning clientele, while their educational programs empower professionals to deliver exceptional results. The company’s B Corp certification isn’t just a badge; it’s a reflection of a deeper commitment to doing business responsibly. Plus, their active support of social and environmental causes adds an authentic layer of purpose. For anyone interested in Swedish skincare and haircare, Kraft Group represents a trusted, forward-thinking partner that truly cares about quality, people, and the planet.
