What is SELFPLUG®?
SELFPLUG® is an automatic connection system designed specifically for electric vehicles. It offers a robust and affordable solution for charging, capable of delivering up to 22kW in alternating current and 25kW in direct current. Developed by GULPLUG, a Grenoble-based startup founded in 2014, SELFPLUG® stands out as the most durable and simplest charging system on the market. It eliminates the need for a traditional wallbox, making the charging process seamless and hassle-free. Originally born from Schneider Electric’s Open Innovation program, GULPLUG now focuses on pioneering electrical and internet connection technologies that support the energy transition and clean mobility.
Main Benefits of SELFPLUG®
SELFPLUG® brings a range of impressive benefits that make it a game-changer in electric vehicle charging:
- Robustness: The system is built to withstand mud, water, and stones, ensuring durability in all conditions.
- Affordability: It’s the simplest system available and doesn’t require a costly wallbox installation.
- Validated Technology: Already trusted by 8 manufacturers from the top 15 in the industry.
- Charging Power: Supports up to 22kW AC and 25kW DC charging.
- Business Model Enabler: Supports Vehicle-to-Grid (V2G) technology, allowing up to 10 times the energy exchanges between vehicle and grid.
- Cost Reduction: V2G revenue helps reduce overall vehicle usage costs.
How SELFPLUG® Guarantees Autonomy
One of the biggest worries for electric vehicle owners is autonomy — will the car be charged when needed? SELFPLUG® answers that question simply: every morning, the vehicle’s battery is fully charged without any driver intervention. The automatic connection system removes the usual hassle of manually plugging in or making trips to public charging stations. This means more freedom, less stress, and a fully charged car ready to go when you are.
Enabling the Future with V2G Technology
SELFPLUG® isn’t just about charging; it’s about smart energy management. The system supports Vehicle-to-Grid (V2G) technology, which allows electric vehicles to exchange energy with the grid up to ten times more than traditional setups. This capability opens up new business models where vehicles can act as mobile energy storage units, feeding electricity back to the grid during peak demand and drawing power when it’s cheaper or cleaner. The result? Reduced energy costs for users and a more balanced, sustainable energy system overall.
GULPLUG: Innovating for Clean Mobility
Founded in Grenoble, France, by Xavier Pain and Eric Marsan, GULPLUG has been pushing the boundaries of electrical connection technology since 2014. What started as a Schneider Electric Open Innovation project has blossomed into a thriving startup focused on solutions that accelerate the energy transition. Their mission is clear: to make clean mobility easier and more accessible. SELFPLUG® is a perfect example of this vision, designed not only for plug-in electric and hybrid vehicles but also for autonomous vehicles, paving the way for the future of transportation.
Impact on Sustainable Development Goals (SDGs)
- SDG 7: Affordable and Clean Energy – by enabling efficient and accessible EV charging.
- SDG 9: Industry, Innovation, and Infrastructure – through innovative connection technologies.
- SDG 11: Sustainable Cities and Communities – by supporting clean mobility solutions.
- SDG 12: Responsible Consumption and Production – via energy-efficient charging and V2G integration.
- SDG 13: Climate Action – by reducing emissions through electric vehicle adoption and smart grid interaction.
Award-Winning Innovation
Since 2018, GULPLUG’s groundbreaking work has been recognized with several prestigious awards. These include the French energy agency (ADEME) innovation award, the Volvo Cars Hackathon, Ubimobility US and French Tech Tour China awards, the Energy 4 Smart Mobility Startup Challenge, and the Shell New Energy Challenge. These accolades highlight the company’s commitment to innovation and its role in shaping the future of clean, connected mobility.
