What is FAIRLY MADE?
TRACE, MEASURE AND IMPROVE THE IMPACT OF YOUR PRODUCTS – this is the core mantra of FAIRLY MADE?, the leading solution empowering fashion brands on their sustainability & compliance journey. As a French B2B GreenTech start-up co-founded by two women committed to more responsible fashion, FAIRLY MADE? delivers transparency and accountability. With a specific methodology available on a SaaS platform, fashion brands can assess the impact of clothing & accessories on four crucial indicators: Traceability, Social, Environnement, and Recyclability. The platform is unique in its ability to gather data from tier 1 to raw materials, ensuring thorough visibility and measurement along the entire supply chain. Every product benefits from digital passports which facilitate the communication of impact and foster consumer trust.
Main Benefits at a Glance
Key figures and facts include:
- Network of 22,000 suppliers with a dedicated supplier interface
- Product LCA supported by an experienced team of analysts and engineers
- Complex LCAs for environmental impact and social impact measured by 110 criteria
- Digital passports with QR codes, URLs, and widgets to ensure transparency
- Comparisons of products with simulations to benchmark environmental savings
Traceability and Transparency
Improving supply chain visibility is at the heart of FAIRLY MADE?’s solution. Brands can now reduce supplier fatigue and gather crucial data from every production level – from tier 1 suppliers down to raw materials. This traceability introduces a whole new level of transparency that not only empowers brands to make informed choices, but also enables consumers and regulators to see where and how products are made. It’s all about making every step visible, clear, and accountable… and that means a more sustainable future.
Impact Measurement and Ecodesign
Measuring environmental and social impact has never been so detailed. Through complex Life Cycle Assessments (LCAs), the platform assesses environmental footprints, while social impact is evaluated using 110 precise criteria. Additionally, brands are equipped to ecodesign their products. They can duplicate products, create realistic scenarios, and simulate potential environmental savings and benefits at the product level. This innovative approach allows companies to perform product comparisons with simulations and benchmark overall impacts, making the journey toward greener production more dynamic and data-driven.
Our Story, Milestones, and Values
Since its inception in 2018, FAIRLY MADE? was created with the mission of revolutionizing the fashion industry through technology-driven transparency. The journey includes several key milestones: in 2021, the company obtained “Mission-Led Company” status under French law, solidifying its commitment to positive environmental and social impact. In 2022, a significant fundraising achievement of 5 million euros provided momentum to further develop operations and technology. The opening of the Milan office in 2023 signaled an inspiring expansion into one of fashion’s capitals, and by 2025, an impressive 15 million euros was raised to scale the SaaS platform globally and develop new tools such as Supply Chain Intelligence and Ecodesign.
The values that drive FAIRLY MADE? remain constant: TRANSPARENCY ensures everyone can make informed choices; RIGOR, by engaging every supplier with internationally recognized methodologies, guarantees precise results; and BENEVOLENCE reminds that sustainability is a journey, often beginning with a small, kind step. With 35,000 products already equipped with digital passports, the impact of these values is tangible across every link of the supply chain.
Project Impact on SDGs
- Goal 8 – Decent Work and Economic Growth
- Goal 9 – Industry, Innovation and Infrastructure
- Goal 12 – Responsible Consumption and Production
- Goal 13 – Climate Action
- Goal 17 – Partnerships for the Goals
Envisioning a Sustainable Future
FAIRLY MADE? stands as a beacon for those looking to turn challenges into change. The journey of the company is a testament to the power of technology in bridging the gap between supply chain transparency and environmental accountability. With digital passports that foster trust and clarity, every part of the supply chain from raw material to finished product is interconnected in a cutting-edge network. This revolutionary solution epitomizes how traceability, detailed impact measurement, and ecodesign can converge to support sustainability in the fashion industry. Fast-paced yet thoughtful, the system offers a dynamic mix of rigorous data gathering and engaging storytelling – a combo that helps brands communicate impact effortlessly.
The approach is as human as it is technological: by assessing not only the environmental but also the social dimensions, FAIRLY MADE? addresses the nuances of modern production challenges. The incorporation of casual, engaging touches… those moments of pause allow the message to truly resonate, ensuring that every stakeholder, whether on the supply or consumer side, sees tangible progress toward a greener, fairer future. In a world where accountability is key, this innovative solution is paving the way for a fashion industry that’s not just responsible, but truly impactful.
