What is Faerly?
Faerly is an online haven for anyone keen on sustainable living. It’s a carefully curated collection of everyday essentials, all sourced from small Irish makers and eco-conscious brands. Founded by James and Eoin, who live in Kildare, Ireland alongside their chickens and cat, Faerly aims to inspire a simpler, more thoughtful lifestyle. The project is deeply rooted in a love for nature and a desire to reduce unnecessary chemicals and plastics in daily life.
The Main Benefit of Faerly
Faerly offers more than just products; it provides a lifestyle shift towards sustainability. Here are some key points that highlight its impact:
- Supports local Irish artisans and small businesses
- Promotes eco-friendly, chemical-free, and plastic-free living
- Inspired by Scandinavian principles like Hygge and Lagom, encouraging balance and happiness
- Encourages small, positive changes that enhance life and protect the environment
- Founded by individuals with decades of personal sustainability experience
The Founders’ Journey
James began his sustainability journey over 20 years ago in Copenhagen, where recycling bins were a novel concept to him. This experience sparked a lifelong admiration for the Scandinavian way of life — their respect for nature and their humble, grounded worldview. Meanwhile, Eoin’s upbringing surrounded by Irish bogland and wildlife shaped his passion for protecting biodiversity. His summers spent cutting turf and listening for the first cuckoo of the season instilled a deep appreciation for natural carbon stores like bogs, especially those in Kildare.
Scandinavian Inspirations: Hygge and Lagom
Faerly draws inspiration from Hygge and Lagom — two Scandinavian concepts that beautifully complement sustainable living. Hygge is all about savoring life’s cozy moments, surrounded by loved ones, comfort, and simple pleasures. Lagom, on the other hand, is about balance — not too much, not too little, just right. These ideas encourage living mindfully, appreciating the present, and making choices that bring happiness without excess.
Living a Simpler, More Considered Life
Over the years, James and Eoin have embraced more sustainable habits, which have made their lives happier and healthier. Faerly is their way of sharing this journey, helping others make small but meaningful changes. It’s about slowing down, choosing quality over quantity, and being kind to the planet. The goal? To make sustainability accessible and enjoyable, not overwhelming or complicated.
Faerly’s Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production — promoting eco-friendly products and reducing waste
- SDG 13: Climate Action — supporting carbon storage through appreciation of natural habitats like boglands
- SDG 15: Life on Land — protecting biodiversity and wildlife habitats
- SDG 8: Decent Work and Economic Growth — supporting small Irish makers and local economies
- SDG 3: Good Health and Well-being — encouraging healthier, chemical-free living
Why Supporting Local and Eco-Conscious Brands Matters
Choosing local and eco-conscious brands isn’t just about buying products; it’s about fostering a community that values sustainability and quality. Faerly’s focus on Irish makers helps keep traditions alive, supports small businesses, and reduces the carbon footprint associated with mass production and long-distance shipping. Plus, it connects consumers with stories and values behind each item — making every purchase meaningful. It’s a small step that adds up to a big difference.
