Empowering Difference Makers for a Better World
Multitude is a creative digital agency dedicated to making a positive impact by collaborating with difference makers. The agency specializes in crafting design, interaction, and digital tools that enable clients to compete with the traditional economy. Their work goes beyond mere aesthetics, focusing on creating a sustainable and improved world. This article highlights some of their innovative projects in alignment with sustainable development goals.
A Dynamic Brand for LGBTI+ Advocacy
One notable project by Multitude involved developing a new brand identity and website for COC, the longest-standing LGBTI+ advocacy organization in the world. This initiative created a safe space for the LGBTI+ community while emphasizing inclusivity and representation. The new identity serves as a dynamic tool that evolves to meet the needs of the community, extending the organization’s reach to a wider audience.
Creating a Safe Arena for Positive Confrontation
In partnership with Diversion, Multitude developed a brand that promotes positive confrontation. The initiative is designed to bridge the divide between governments, institutions, and citizens by fostering dialogue on social issues. It acts as an ally for those seeking to expose problems and advocate for social leadership, underscoring the vital role of communication in facilitating societal change.
Innovative Urban Solutions: Amsterdam’s Underwater Bicycle Shed
Multitude contributed to the design of Amsterdam’s first underwater bicycle shed in a groundbreaking collaboration. This project merges art, history, and functionality, featuring growth maps that narrate the city’s relationship with water. More than just a bike parking facility, it offers an experiential connection to Amsterdam’s heritage, showcasing how creativity can promote sustainability in urban environments.
Ethical Marketing and Responsible Branding
Believing that ethical choices should be the logical choices, Multitude prioritizes responsible branding that puts people and the planet ahead of profit. Their campaigns raise awareness about pressing social issues while promoting transparency and honesty, thereby helping brands build trust with their audiences. This commitment to ethical practices is increasingly essential in a market where consumers are more attuned to corporate responsibility.
Future-Proof Development and Inclusivity
Multitude designs projects to be adaptable and user-friendly. By creating digital tools that evolve with their clients’ needs, they ensure organizations can adjust to changing circumstances without losing their core identity. Inclusivity is a central value, fostering solutions that benefit all individuals, regardless of their background, and ensuring that every voice is represented and heard.
UN Sustainable Development Goals Linked to Multitude’s Projects
- Goal 5: Gender Equality
- Goal 10: Reduced Inequalities
- Goal 11: Sustainable Cities and Communities
- Goal 12: Responsible Consumption and Production
- Goal 17: Partnerships for the Goals
For more information about Multitude and their projects, visit their website. You can also check out their video content here.
