What is CARMEN GET IT!?
Welcome to CARMEN GET IT!, the neon-lit hub where copy connects, strategy packs a punch, and campaigns don’t just ‘raise awareness’—they raise hell (and get real results). This isn’t your average copy shop. It’s a vibrant space led by Carmen Hawker, a writer with a flair for big earrings and even bigger purpose. With roots deep in gender equity, community organising, and cause-driven campaigns, Carmen has helped all kinds of organisations find their voice, rally their people, and show up with more purpose… and pizazz.
Main Benefits of CARMEN GET IT!
Here’s what sets this project apart:
- B Corp Certified copy, content, and campaign house dedicated to purpose-driven organisations.
- Specialises in thoughtful, strategic copy and content that sounds human and actually gets read.
- Offers brand strategy services to nail down key messaging, tone of voice, and brand values.
- Creates bold, creative campaigns that move hearts, shift systems, and mobilise change.
- Works across industries—from ethical finance to sustainable fashion and beyond.
- Holds a B Corp score of 102.6, reflecting strong social and environmental responsibility.
- Focuses on communications, marketing, storytelling, brand building, and campaign creation.
Copy & Content That Cuts Through the Noise
In a world drowning in chatter, CARMEN GET IT! specialises in crafting copy and content that doesn’t just add to the noise. Instead, it’s thoughtful, strategic, and—most importantly—human. The kind of words that get read, remembered, and resonate deeply. Whether it’s untangling a brand voice or building a thriving community, the approach is always about saying it like you feel it. Because when your words drip with purpose, people don’t just skim—they rally behind them. And that’s where real change begins.
Brand Strategy with Substance
Ready to stop winging it and build something that lasts? This project helps organisations get crystal clear on their key messaging, tone of voice, and brand values. It’s about building trust and showing up on purpose—no fluff, no filler. The goal? To create a brand that’s not just seen but felt. One that stands out with authenticity and connects with audiences on a deeper level. Because a brand without strategy is just noise.
Campaigns That Move Hearts and Minds
The stakes have never been higher, and CARMEN GET IT! knows it. From bold ideas to scroll-stopping assets, the campaigns launched here don’t just raise awareness—they spark real-world impact. These are creative, fun, feminist, and fabulous campaigns designed to shift systems and mobilise change. Whether it’s fundraising, impact storytelling, or rallying communities, the campaigns are crafted to make a statement and get results.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 5: Gender Equality – championing gender equity and inclusion through storytelling and campaigns.
- SDG 10: Reduced Inequalities – supporting diverse, purpose-driven organisations to amplify their voices.
- SDG 12: Responsible Consumption and Production – working with sustainable fashion and ethical finance sectors.
- SDG 16: Peace, Justice, and Strong Institutions – fostering community engagement and social justice initiatives.
- SDG 17: Partnerships for the Goals – collaborating with a network of talented women+ makers and social enterprises.
The Vibrant Personality Behind the Project
Carmen Hawker (she/her) is more than just a copywriter—she’s a storyteller, a rabble-rouser, and a lover of all things bright and colourful. With a chronic book-buying habit and a passion for social justice, she’s the kind of person who wears her heart on her earlobes. From co-founding The Global Women’s Project to supporting non-profits with fundraising and impact storytelling, Carmen brings a strategic head and a campaigner’s heart to every project. Her mission? To embolden people to be their most colourful and courageous selves—because that’s exactly what the world needs right now.
