What is 11 London?
11 London is a full-service communications and digital agency based in the heart of London. But here’s the twist — it’s not just any agency. It’s London’s first advertising agency to earn B Corp status, which already sets it apart. What’s really unique? Half of its clients come from the pharmaceutical world, while the other half are charities and patient associations. This blend creates a powerful mix of expertise in both health and humanity, shaping every project they take on.
Main Benefits of 11 London’s Approach
When it comes to delivering results, 11 London brings a lot to the table. Here are some key highlights:
- B Corp score of 96.3 — a testament to its commitment to social and environmental performance.
- Deep understanding of health and humanity that informs strategic consultancy and creative campaigns.
- Expertise in brand proposition development, global product launches, public awareness, and patient support.
- Use of proprietary AI tools to mine insights, guide content, predict behaviour, and optimise omnichannel strategies.
- Partnership with King’s College London’s Health Psychology department to gain cutting-edge insights.
- Work spanning from bespoke consultancy to award-winning TV and social media advertising.
- Focus on testing, measuring, and learning to drive continuous innovation and breakthroughs.
Strategic Consultancy Meets Creative Campaigns
At 11 London, every project kicks off with a rigorous analysis of the truths behind each challenge. It’s not just about flashy ads or catchy slogans — it’s about understanding the core issues and crafting strategies that truly resonate. Whether it’s a global product launch or a local patient support initiative, the agency’s approach blends creativity with strategic insight to deliver tailored solutions that make a real difference.
Innovative Use of AI and Data
What really sets 11 London apart is its smart use of technology. Their proprietary AI tools aren’t just buzzwords — they’re actively used to mine insights, guide content creation, predict audience behaviour, and optimise omnichannel campaigns. This tech-savvy approach means clients get strategies that are not only creative but also data-driven and highly effective. It’s about working smarter, not just harder.
Collaborations That Deepen Understanding
11 London’s partnership with the Health Psychology department at King’s College London is a game-changer. By applying health psychology models and trends, they gain a deeper understanding of how people live with different conditions. This collaboration helps illuminate key issues that might otherwise be overlooked, ensuring campaigns and communications are grounded in real human experience.
Project Impact and Sustainable Development Goals (SDGs)
- Good Health and Well-being (SDG 3) — improving health communication and patient support.
- Quality Education (SDG 4) — through educational initiatives and awareness campaigns.
- Reduced Inequalities (SDG 10) — by addressing unmet needs in health and charity sectors.
- Partnerships for the Goals (SDG 17) — collaborating with academic institutions and healthcare organizations.
Engaging Every Audience, Every Time
From patients and healthcare professionals to donors and supporters, 11 London crafts communications that connect. Whether it’s films, app development, congresses, sales aids, or cold and warm campaigns, every piece is designed to engage and inspire action. The agency’s unique mix of creativity and strategic insight helps clients increase awareness, foster deeper engagement, and ultimately achieve their goals. It’s about making complex issues come alive and shifting perceptions — one campaign at a time.
