What This Project Is All About
There’s no one-size-fits-all when it comes to changing health behaviors. This project takes a smart, data-driven approach—mixing deep topic research with audience insights to craft behavior change campaigns that really hit the mark. Plus, it’s powered by a 100% employee-owned team of passionate change agents who are genuinely invested in making every partnership and project a success.
Main Benefits and Key Facts
Here’s what stands out about this initiative:
- Nearly two decades of experience promoting healthy behaviors
- A comprehensive, evidence-based framework guiding all marketing efforts
- Proprietary strategies like Decision Blocks, Policy 360, and Social Branding
- Tailored interventions designed for at-risk audiences across various health topics
- Expertise in reaching diverse populations including youth, LGBTQ, multicultural, and more
- A strong B Corp score of 117.2, reflecting commitment to social and environmental performance
Behavior Change Principles That Drive Success
At the heart of this project are four primary principles that shape every intervention. Changing behavior isn’t just about telling people what to do—it’s about shifting the underlying factors that influence choices. Whether it’s knowledge, policy, or social norms, each pathway requires a unique strategy. That’s where the project’s proprietary methods come into play, making sure the right levers get pulled for the right behaviors.
Innovative Approaches to Health Topics
Since 2001, this project has been on a mission to make healthy behaviors easier and, well, more appealing. Tackling some of the toughest public health challenges means going beyond cookie-cutter solutions. Instead, it delivers tailored, evidence-based interventions that resonate with at-risk groups, helping to improve behaviors across a broad spectrum of health issues.
Targeted Strategies for Diverse Populations
One size definitely doesn’t fit all. This project shines in its ability to segment audiences and pinpoint the perfect strategy, message, and delivery method for each group. From youth and young adults to multicultural communities, LGBTQ populations, low-income families, pregnant women, and parents—each audience gets a carefully crafted approach designed to spark real behavior change.
Project Impact on Sustainable Development Goals (SDGs)
- Good Health and Well-being (SDG 3)
- Reduced Inequalities (SDG 10)
- Quality Education (SDG 4)
- Partnerships for the Goals (SDG 17)
- Gender Equality (SDG 5)
Learning Through Real-World Case Studies
The project’s impact is best seen through its case studies. For example, a multilingual campaign encourages nutrition and physical activity among CalFresh-eligible Californians. Another educates the public on new cannabis laws and the health risks tied to non-medical use. And then there’s a Social Branding campaign aimed at reducing cigarette smoking among high-risk young adults. These real-world examples show how tailored, strategic efforts can make a difference.
