What is SUPERO’s Visual Identity Project?
SUPERO is a graphic design agency based in La Chaux-de-Fonds, nestled in the canton of Neuchâtel, Switzerland. Since 2015, they’ve been the creative force behind the visual identities of the Printemps Culturel Neuchâtel (PCN), a biennial event that dives deep into the artistic and cultural richness of a different region of the world every two years. Each edition? It’s like a fresh canvas, a new graphic creation inspired directly by the unique imaginations and symbols of the places explored. Think Persian motifs for Iran in 2015, vibrant textiles and colors from Sarajevo in 2017, boreal geometries representing the Grand Nord in 2019, warm tones and horizontality for the Sahel in 2021, revisited flags and Pan-African colors of liberation for the Black Americas in 2023, and coming up in 2025, a playful “K” with acid colors celebrating K-Culture.
Main Benefits and Key Facts of the Project
The project isn’t just about pretty visuals—it’s about creating a strong, renewed visual coherence that connects deeply with each edition’s territory. Here’s what stands out:
- Started in 2015 and ongoing, with a new edition every two years
- Each edition inspired by a different region’s cultural and artistic identity
- Visual identities span multiple media: posters, prints, digital platforms
- Creative team includes Jennifer Sunier, Samuel Perroud, Iman Jacquat, and Simon Jodry
- Upcoming exhibition runs from October 4 to November 7, 2025
- Vernissage and award ceremony scheduled for October 3, 2025, at 6:00 PM
Exploring the Artistic Themes Behind Each Edition
What’s truly fascinating is how SUPERO captures the essence of each region through design. For Iran, it was all about Persian motifs—rich, intricate, and timeless. Sarajevo brought vibrant textiles and colors to life, reflecting its dynamic culture. The Grand Nord’s boreal geometries echoed the stark, natural beauty of northern landscapes. Sahel’s warm tones and horizontality conveyed a sense of vastness and warmth. The Black Americas edition revisited flags and embraced Pan-African colors symbolizing liberation and unity. And soon, K-Culture will burst onto the scene with a large, playful “K” and acid colors that promise to be bold and energetic.
SUPERO’s Approach to Visual Storytelling
SUPERO doesn’t just design; they translate geographical and social singularities into a visual language that resonates. Each identity is more than just a logo or a poster—it’s a story told through shapes, colors, and patterns that connect the festival to its territory in a meaningful way. This approach strengthens the festival’s identity and invites audiences to experience the cultural depth of each edition on a visual level.
Art Môtiers: A Celebration of Swiss Contemporary Art
Alongside SUPERO’s work, there’s Art Môtiers—a unique celebration of contemporary Swiss art held in the enchanting millennial village of Môtiers, right in the heart of Val-de-Travers. Since 1985, this event has been organized every 4 to 8 years, transforming the surrounding nature into an open-air art space. The 2026 edition continues this tradition, featuring around forty artists from across Switzerland who bring fresh perspectives and creativity to this magical setting.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 11: Sustainable Cities and Communities – by reinforcing cultural identity and community engagement through art
- SDG 4: Quality Education – promoting cultural awareness and artistic education through visual storytelling
- SDG 10: Reduced Inequalities – highlighting diverse cultures and regions, fostering inclusion
- SDG 8: Decent Work and Economic Growth – supporting creative industries and local artists
- SDG 13: Climate Action – encouraging sustainable practices in event organization and design
Looking Ahead: What’s Next for SUPERO and PCN?
With the 2025 edition on the horizon, anticipation is building. The playful “K” and acid colors of the K-Culture theme promise to shake things up and bring a fresh energy to the festival’s visual identity. The upcoming exhibition and award ceremony will not only showcase the creative team’s work but also celebrate the ongoing dialogue between art, culture, and territory. It’s a project that keeps evolving, much like the regions it honors—always vibrant, always connected.
