Introducing the First B Corp Impact Report
The newly released B Corp Impact Report marks a significant milestone for this independent media buying agency based in London. This isn’t just another report—it’s a deep dive into how the company lives and breathes its core values every single day. Real world media planning and buying isn’t just a tagline here; it’s a genuine business culture that shapes every decision, every strategy, every campaign. The report sheds light on how this agency blends innovative media solutions with a no-nonsense, common sense approach to solve complex business puzzles. It’s about clarity, honesty, and smart investment of client budgets in an increasingly blurred world of real and artificial intelligence.
Main Benefits of the Agency’s Approach
Here’s what stands out from their approach and impact:
- B Corp score of 114.7, reflecting strong commitment to social and environmental performance
- Expertise across all paid-for channels—online and offline, from digital advertising to TV, radio, and posters
- Laser-focused media planning and buying, avoiding distractions from unrelated services
- Independent mindset that challenges industry norms and prioritizes ambitious businesses often overlooked
- Unique, tailored strategies for each client—no cookie-cutter, one-size-fits-all solutions
- Strong foundation built on insights, research, knowledge, and experience
Embracing AI with a Human Touch
In a world where AI is everywhere, this agency takes a refreshing stance. They embrace AI, sure—but as masters, not slaves. There’s a big difference. Instead of blindly following algorithms, they back up their strategies with solid insights and human expertise. This balance ensures clients’ precious budgets are invested wisely, making every pound count. It’s about using technology as a tool, not a crutch, keeping the human element front and center in media planning and buying.
Focused Expertise Across Paid Media Channels
What really sets this agency apart is its unwavering focus on paid-for media channels. Whether it’s digital advertising, online campaigns, TV spots, radio ads, or poster placements, they’ve got it covered. This sharp focus means they have the connections, talent, and insights to turn forward-thinking brands into outstanding success stories. No distractions, no fluff—just pure media buying and planning excellence.
Independent and Different by Design
Being independent isn’t just a label here; it’s a way of thinking differently. This agency was built for ambitious businesses that often get deprioritized by the mainstream industry. They understand the need for creativity and budgets to work as hard as possible. That’s where their unique approach shines—tailoring every campaign to the client’s specific needs, goals, and challenges. It’s a refreshing break from the usual cookie-cutter methods that just don’t cut it anymore.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth – fostering sustainable economic growth through ethical business practices
- SDG 9: Industry, Innovation, and Infrastructure – driving innovation in media planning and buying
- SDG 12: Responsible Consumption and Production – promoting transparency and wise budget investment
- SDG 17: Partnerships for the Goals – collaborating with clients to achieve shared success and impact
Clear Thinking in a Complex Media Landscape
In today’s media world, where the lines between real and artificial blur more every day, clarity is priceless. This agency’s approach cuts through the noise with straightforward, joined-up thinking. Clients appreciate this clarity, especially when it comes to making sense of complex media landscapes. It’s not about smoke and mirrors—it’s about delivering effective, innovative media solutions that truly work. And that’s what makes all the difference.
