What BBMG Is All About
BBMG builds brands the world needs. This independent brand consultancy is all about helping leaders find fresh perspective and step into motion. Focused on advertising and market research, BBMG combines deep human insights with strategic vision and emotion-led design. Based in Brooklyn, NYC, they’re known for conscious consumer brand public relations and innovative rebranding strategies that truly resonate.
The Main Benefit of BBMG’s Approach
BBMG’s work delivers bold, meaningful impact. Here are some key figures and facts that highlight their influence:
- B Corp certified since 2007, with a strong score of 118.1, showcasing commitment to social and environmental responsibility.
- Clients include big names like ASPCA, Macy’s, Inc., The North Face, PBS, and Target.
- Specializes in sustainability and social impact platforms, blending purpose platform strategy with identity design.
- Expertise in audience insights through qualitative and quantitative research, personas, and segmentation.
- Known for advocacy campaigns that cover everything from strategy to activation and launch planning.
Projects That Define BBMG’s Expertise
BBMG’s portfolio is a testament to their ability to mobilize movements and reinvent brands. Take Just Salad, for example—reclaiming category leadership with craveworthy sustainability. Or Giffords, mobilizing a movement for positive change. Macy’s, Inc. benefits from bold representation for all, while ASPCA focuses on mobilizing millennials to stop puppy mills. Hungry Harvest is another standout, reinventing a mission-led brand for mainstream growth. Each project reflects BBMG’s knack for combining brand savvy with cause marketing.
Insights and Thought Leadership
BBMG doesn’t just build brands—they share knowledge that shapes the future. Their insights and reports cover a wide range of topics, from “The Business Case for Human Resilience” to “What is Regenerative Branding?” Podcasts like “Protecting the Places We Play” and “Raising Our Democracy” offer engaging conversations that inspire action. Their reports, such as “From Anxiety to Agency” and “20 Years of Building Regenerative Brands,” provide deep dives into the evolving landscape of conscious branding and sustainability.
Capabilities That Set BBMG Apart
What really makes BBMG stand out is their comprehensive capabilities. They don’t just stop at brand strategy—they dive into brand naming, design, messaging, and asset creation. Their sustainability and social impact platforms are crafted with purpose, ensuring every campaign is authentic and effective. Plus, their advocacy campaigns are thoughtfully designed, with assets and toolkits that make activation and launch planning a breeze. It’s a full-service approach that’s both strategic and creative.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – Mobilizing communities for healthier lifestyles and animal welfare.
- SDG 8: Decent Work and Economic Growth – Supporting mission-led brands like Hungry Harvest for mainstream growth.
- SDG 12: Responsible Consumption and Production – Promoting craveworthy sustainability through innovative branding.
- SDG 13: Climate Action – Driving campaigns that protect the environment and promote resilience.
- SDG 17: Partnerships for the Goals – Collaborating with diverse clients and stakeholders to amplify impact.
BBMG’s Team and Culture
Behind the scenes, BBMG is a collective of strategic creatives, culture experts, and design thinkers. They’re passionate about transforming the moment we’re in and creating the future we want. This dynamic team thrives on innovation, blending corporate savvy with a genuine commitment to social good. It’s this unique mix that fuels their ability to deliver brands that don’t just sell, but inspire and mobilize.
