What is Alima Pure?
Alima Pure is the best choice if you’d prefer not to even notice you’re wearing foundation. With just four ingredients, this lightly mattifying powder creates a delicate veil over your skin instead of sinking into pores—so your skin can actually breathe. Picture silk versus Spandex… but on your face. Founded in Portland, Oregon back in 2004, Alima Pure has grown into a brand that’s deeply ingredient- and environment-conscious, staying true to its roots while evolving with the times.
Main Benefits of Alima Pure
Here’s why Alima Pure stands out:
- Contains only four simple ingredients for a natural feel
- Pressed Foundation features star ingredients like evening primrose and argan oils
- Lightly mattifying powder that lets skin breathe
- Refillable compact designed to reduce waste
- Inclusive satin matte foundation shade range
- Mineral-based makeup free from toxins, irritants, and preservatives
- Based in Portland, Oregon, with a strong commitment to sustainability
- B Corporation certified with an impressive score of 94.6
Alima Pure’s Philosophy: Less is More
The brand embraces a “less is more” mentality, focusing on mineral-based makeup products with minimal ingredients. No toxins, no irritants, no preservatives—just pure cosmetics that feel safe and gentle on the skin. This approach not only benefits the wearer but also aligns with a broader commitment to green makeup and sustainable practices. It’s makeup that’s clean, conscious, and crafted with care.
Commitment to Sustainability and Environment
Alima Pure isn’t just about looking good—it’s about doing good, too. Since day one, the company has been a proud member of 1% for the Planet, donating 1% of its annual gross revenue (that’s sales, not profit) to grassroots environmental organizations. Plus, they’ve been carbon neutral since 2008, offsetting 100% of their corporate carbon emissions through Carbon Fund. This is a brand that walks the talk when it comes to protecting the planet.
Innovative and Inclusive Product Range
One of Alima Pure’s standout features is its thoughtfully formulated shade range. Their satin matte foundation is their best-selling product, loved for its inclusivity and natural finish. Beyond foundation, the brand offers a variety of pure cosmetics, including vegan makeup options and organic lipbalm, catering to those who want safe, green makeup alternatives without compromising on quality or performance.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – by providing safe, non-toxic cosmetics
- SDG 12: Responsible Consumption and Production – through minimal ingredients and refillable packaging
- SDG 13: Climate Action – by maintaining carbon neutrality since 2008
- SDG 15: Life on Land – supporting environmental organizations via 1% for the Planet
- SDG 17: Partnerships for the Goals – as a certified B Corporation collaborating with a global community
Alima Pure’s Place in the Personal Care Industry
In the crowded world of personal care products, Alima Pure shines by staying true to its core values: purity, sustainability, and inclusivity. Their commitment to natural makeup and vegan makeup options makes them a trusted name for anyone seeking green makeup alternatives that don’t compromise on performance. Rooted in Portland, Oregon, this brand continues to inspire with its dedication to safe cosmetics and environmental responsibility.
