What Is WE ARE PLANTA?
WE ARE PLANTA is a creative agency that’s all about building more conscious brands and consumers. Rooted in advertising and market research, this project blends creativity with a strong commitment to sustainability, gender perspective, and positive impact. They don’t just talk the talk—they measure the carbon footprint of their campaigns, make smart decisions to reduce emissions, and compensate for what can’t be avoided. Digital nomads at heart, their office is the world, connected by technology and a shared purpose to make a difference.
Main Benefits and Key Facts
Here’s what sets WE ARE PLANTA apart:
- Impacted 236,185 attendees at the Lollapalooza festival with a Circular Economy campaign.
- Pro bono campaign for Oceana Peru titled “The News Pass, The Disaster Remains.”
- Triple Impact Report 2023 showcases alignment between actions and words.
- B Corp score of 85.8, reflecting strong commitment to social and environmental standards.
- Services include strategy, branding, social media creativity, green landings & websites, influencer strategy, and sustainability consulting.
How Sustainability Shapes Their Work
Sustainability isn’t just a buzzword here—it’s baked into every project. From calculating the environmental impact of media plans (CPH) to producing carbon-neutral content for themselves and clients, WE ARE PLANTA walks the walk. Their approach includes measuring, reducing, and compensating carbon footprints, ensuring that creativity doesn’t come at the planet’s expense. This focus on green practices extends to everything from branded content to trade marketing and audiovisual production.
Championing Gender Perspective
Gender equality is another cornerstone of their mission. Workshops on gender perspective and sustainable creativity help clients and collaborators rethink traditional narratives. This isn’t just about ticking boxes—it’s about embedding a genuine gender lens into communication strategies and creative outputs. By doing so, they foster inclusivity and challenge stereotypes within the advertising industry and beyond.
Services That Drive Positive Impact
WE ARE PLANTA offers a diverse range of services designed to create meaningful change:
- Strategy and branding tailored to conscious consumption.
- Social media creativity that resonates with purpose-driven audiences.
- Green landings and websites optimized for sustainability.
- Data-driven insights including influencer maps and consumer behavior analysis.
- Purpose-driven events that engage and inspire action.
- Workshops focused on gender perspective and sustainable creativity.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 5: Gender Equality – promoting inclusive communication and equal representation.
- SDG 12: Responsible Consumption and Production – reducing carbon footprints and encouraging sustainable practices.
- SDG 13: Climate Action – measuring and compensating emissions from campaigns and productions.
- SDG 17: Partnerships for the Goals – collaborating with clients and communities to amplify impact.
Looking Ahead: Sharing Knowledge and Insights
Coming soon, WE ARE PLANTA plans to share notes on environment and gender perspective, with a sharp focus on the advertising industry. This initiative aims to spark conversations, inspire change, and provide valuable insights for brands and creatives eager to make a difference. Stay tuned for fresh content that dives deep into the intersection of sustainability, creativity, and equality—because the journey toward more conscious consumption is just getting started.
