What is Koninklijke Van Wijhe Verf?
Since 1916, Koninklijke Van Wijhe Verf has been an independent family business that truly thinks in generations. Paint renews. Paint protects. With every paint job, this company preserves what needs to be preserved and beautifies what can be made more beautiful. Paint stands for the future, just like Van Wijhe Verf itself. Rooted deeply in tradition yet always looking ahead, this family business has grown into a leader in the chemicals and chemical products industry, especially in paints.
Main Benefits of Van Wijhe Verf’s Approach
Van Wijhe Verf doesn’t just make paint; it crafts solutions that stand the test of time and sustainability. Here are some key figures and facts that highlight their impact:
- B Corp score of 90.5, showcasing a strong commitment to social and environmental performance.
- Leader in sustainability, viewing it as an opportunity to innovate and renew both the company and the paint sector.
- High biobased exterior paint BIOmotion70 successfully tested by property enhancers SW and Koestr.
- Over a century of experience, combining tradition with cutting-edge innovation.
- Multiple brands under their umbrella, including WIJZONOL, RALSTON COLOURS & COATINGS, REBEL PAINTS, and more.
Innovation at the Core
Innovation is not just a buzzword here; it’s a driving force. Van Wijhe Verf continuously pushes the boundaries of paint technology. From developing groundbreaking paint solutions to integrating sustainable materials, the company embraces change and challenges. Their research projects and collaborations ensure that they stay ahead in the industry, delivering products that meet modern demands without compromising on quality or environmental responsibility.
Sustainability as a Strategic Opportunity
Van Wijhe Verf takes sustainability seriously — not as a checkbox, but as a real opportunity to transform. They see sustainability as a chance to renew their company and the entire paint sector. This mindset has led to the development of eco-friendly products like the BIOmotion70, a high biobased exterior paint that reduces environmental impact. Their sustainable strategy is clear: lead by example and innovate with purpose.
The Family Business Legacy
Being an independent family business since 1916 means Van Wijhe Verf thinks long-term. It’s about generations, not just quarters. This perspective shapes everything they do — from product development to corporate responsibility. The company’s roots in Zwolle and its commitment to quality and tradition create a unique blend of heritage and modernity. It’s a story of passion, perseverance, and pride that continues to inspire their work today.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 9: Industry, Innovation, and Infrastructure – through continuous innovation in paint technology.
- SDG 12: Responsible Consumption and Production – by developing sustainable, biobased paint products.
- SDG 13: Climate Action – reducing environmental footprint with eco-friendly solutions.
- SDG 15: Life on Land – protecting natural resources by using sustainable materials.
- SDG 17: Partnerships for the Goals – collaborating with property enhancers and research projects to drive change.
Looking Ahead: The Future of Paint and Sustainability
Van Wijhe Verf’s journey is far from over. With a clear focus on sustainability, innovation, and family values, the company is set to continue shaping the future of the paint industry. Their approach shows that tradition and progress can go hand in hand — preserving what matters while boldly stepping into what’s next. It’s a story of paint, passion, and purpose… and it’s only getting started.
