What is Today all about?
Today is a vibrant branding agency that helps businesses become the brand they aspire to be tomorrow. With a sharp strategy, distinctive design, and full energy, they craft brands that dare to stand out positively — bright brands for the future. Their approach combines strategy, visual identity, and a clear methodology to create brands that truly shine in their markets.
Main benefits of working with Today
Choosing Today means tapping into a powerhouse of branding expertise. Here are some key highlights:
- B Corp certified with a score of 101.5 — proving commitment beyond profit to people, planet, and society
- Comprehensive services from brand strategy to implementation and activation
- Featured cases include big names like DPG Media, Museum Speelklok, and Milence
- Strong client portfolio featuring organizations such as Grafisch Lyceum Utrecht, Nationaal Militair Museum, and Consumentenbond
- Clear, smart, and sustainable branding solutions that connect with audiences
Crafting a brand strategy that works
At the heart of Today’s process is brand strategy. They start by digging deep into the brand’s content through targeted workshops. This helps define who the brand really is and what it stands for. By nailing down the core content first, brands can make informed decisions about their identity and positioning. It’s a smart, thoughtful way to build a foundation that lasts.
Developing a distinctive brand identity
Once the brand’s essence is clear, Today moves on to brand development. This is where the visual identity and behavior of the brand come to life. The agency creates a distinctive look and feel that reflects the brand’s ambition and personality. It’s about making sure the brand not only looks great but also behaves consistently across all touchpoints.
From plan to action: implementation and activation
Having a great strategy and identity is just the beginning. Today helps brands set up practical implementation plans based on priorities, budgets, and timelines. They also elaborate the new branding into commonly used communication tools, ensuring the brand’s message is activated effectively. It’s about turning ideas into real-world impact, step by step.
Project impact aligned with Sustainable Development Goals (SDGs)
- SDG 8: Decent Work and Economic Growth — promoting sustainable business practices
- SDG 9: Industry, Innovation, and Infrastructure — fostering innovation in branding and design
- SDG 12: Responsible Consumption and Production — emphasizing sustainable and ethical branding
- SDG 13: Climate Action — supporting fossil-free transport and environmentally conscious clients
- SDG 17: Partnerships for the Goals — collaborating with diverse clients and stakeholders
Why “bright” is more than just a word at Today
“Bright” is the core of Today’s identity. It’s not just about vibrant colors or flashy designs — it’s about building clear, smart brands that contribute to a more positive world. This drive connects the team and their clients, pushing for brands that are sustainable, successful, and full of energy. Working with Today means embracing ambition, passion, and short lines of communication to achieve the best results together.
