What is Obione all about?
Obione is a game-changer in the world of animal health, nutrition, well-being, and management. Whether it’s livestock or pets, this company brings top-notch services, training, and products to breeders, veterinarians, and agri-food businesses. Founded back in 2008 by two passionate veterinarians, Patrick Besnier and Lionel Reisdorffer, who still lead the company today, Obione is all about innovation with real value—both financial and intangible. Based in Mâcon, Obione is dedicated to discovering and rolling out scientific breakthroughs, zootechnical tools, and digital solutions that help partners sharpen their skills and boost their performance. It’s not just about farming; it’s about creating a “happy” farming environment through their unique “Happy” initiative.
Main benefits and key achievements
Obione’s impact is backed by solid numbers and accolades. Here’s a quick snapshot:
- Founded in 2008 by two veterinarians who remain at the helm
- Over 15 years of product formulation expertise
- Wide range of proven products: trace elements, drenches, boluses, essential oils, and more
- UAB-certified products suitable for organic farming
- Innovative digital tools and offline apps that aid diagnosis and decision-making
- Numerous awards including the 2012 Strategy Award and 2015 EY Entrepreneur of the Year
- Consistent growth recognition by Les Echos from 2017 to 2019
- Special mentions and certifications like GMP+ FSA and QUALIOPI accreditation
- European Innovation Program funding winner in 2023
Comprehensive support tailored for you
Obione’s toolbox is designed with the user in mind. Need answers? Their hotline is ready to help, plus you can reach out via contact forms anytime. On-farm visits are a big part of their approach—they conduct thorough audits covering health, nutrition, comfort, and overall farm performance. And if you want to delegate some farming interventions, their technician support has got you covered. It’s all about making life easier and more efficient for breeders and vets alike.
Training that goes beyond the basics
Training at Obione isn’t your typical classroom stuff. Half of it happens right on farms, mixing theory with hands-on practice. Plus, it’s financially supported by training organizations, so it’s accessible. The sessions are led by experts and practicing veterinarians, covering everything from technical know-how to “societal” training. This means better self-awareness, handling objections with ease, reconnecting with one’s vocation, and sharing the many benefits of the profession. It’s a holistic approach that nurtures both skills and mindset.
Innovative products and tools
With 15 years of formulation experience, Obione offers a range of products that have stood the test of time. From trace elements and drenches to boluses and essential oils, their lineup is diverse and effective. They also provide a UAB range, which is perfect for organic farming. Products come in various forms—boluses, granules, powders, liquids, pastes, tablets, drenches, capsules—you name it. On the tools side, they offer original, comprehensive analyses with veterinarian commentary, plus equipment like refractometers, colostrum scales, and bolus launchers. Their digital applications are offline-friendly, intuitive, and competitive, helping with diagnosis and decision-making in the field.
Obione’s impact on sustainable development goals (SDGs)
- SDG 2: Zero Hunger – Enhancing animal nutrition and farming productivity
- SDG 3: Good Health and Well-being – Promoting animal health and welfare
- SDG 8: Decent Work and Economic Growth – Supporting breeders and vets with training and tools
- SDG 12: Responsible Consumption and Production – Offering organic farming solutions and sustainable products
- SDG 15: Life on Land – Encouraging animal well-being and sustainable farming practices
The Happy Approach: putting well-being front and center
Obione’s “Happy” initiative is more than a slogan—it’s a philosophy. It recognizes the happiness of both animals and breeders as essential. This approach is backed by a network of veterinarians specially trained in Animal Well-Being (BEA), with accredited trainers spreading the knowledge. The sector is mobilized around this shared competence, making sure that animal welfare isn’t just a checkbox but a core part of everyday farming life. It’s about creating a positive, sustainable environment where everyone benefits—happy animals, happy farmers, happy vets.
