What the Project Is About
This project is all about specializing in sports, active, and nature tourism segments with a fresh, integrative vision. It aims to help organizations and companies in the tourism and sports sectors by involving and benefiting everyone in the value chain — including the local community. The focus? Sustainable socio-economic development through tourism, sports, and outdoor activities, all while keeping a careful balance with the environment. It’s a comprehensive approach that blends passion for sports with a deep respect for nature and local culture.
Main Benefits and Key Figures
So, what makes this project stand out? Here are some key highlights:
- Specialized planning and development of sports tourism products and destinations.
- Strategic business development and commercial representation tailored for sports tourism.
- Marketing and communication strategies designed specifically for sports and active tourism.
- In-depth market research including competition analysis and impact studies.
- Training and conferences that boost knowledge and skills in the sector.
- Strong commitment to corporate social responsibility and sustainable development goals.
- Partnerships with notable organizations like the Catalan Sports Cluster and Adventure Travel Trade Association.
Areas of Expertise
The project covers a wide range of areas, from destinations and companies to events. It’s not just about creating sports tourism products but also about enhancing the entire ecosystem. Destinations are carefully planned to attract sports enthusiasts, companies get tailored business development support, and events are strategically managed to maximize impact. This holistic approach ensures that every piece fits perfectly into the bigger picture of sports tourism growth.
Services Offered
There’s a rich menu of services designed to meet the diverse needs of the sports tourism industry. These include:
- Planning and development of sports tourism products and destinations.
- Business development strategies and commercial representation.
- Marketing and communication, including digital optimization of outdoor activity routes.
- Market research and competitive benchmarking.
- Training courses, workshops, and conferences to keep professionals ahead of the curve.
Each service is crafted with a clear focus on sustainability, innovation, and community involvement — making sure the benefits ripple far beyond just the immediate stakeholders.
The Team Behind the Project
At the heart of this initiative is a passionate team of professionals. They bring together expertise in tourism, sports, nature, technology, sustainability, and marketing. Their combined experience drives the planning, marketing, and business development efforts for sports tourism companies and destinations. Inspired by core sports values like effort, perseverance, teamwork, and respect, the team works with enthusiasm and a genuine passion for what they do. It’s this human element that really fuels the project’s success.
Project Impact and Sustainable Development Goals
- Goal 8: Decent Work and Economic Growth — boosting local economies through sustainable tourism.
- Goal 11: Sustainable Cities and Communities — promoting responsible tourism that benefits communities.
- Goal 12: Responsible Consumption and Production — encouraging sustainable practices in tourism and events.
- Goal 13: Climate Action — balancing tourism growth with environmental care.
- Goal 17: Partnerships for the Goals — collaborating with networks and associations for greater impact.
Networks and Associations
Collaboration is key. The project is deeply connected with several important organizations, including the Catalan Sports Cluster, Adventure Travel Trade Association, and the Spanish Society of Sports Economy. These partnerships foster the exchange of ideas and knowledge, helping to keep the project innovative and aligned with global trends. It’s about building a community that shares the same passion and commitment to sustainable sports tourism development.
