What is Better Way Designs?
Better Way Designs is more than just a company—it’s a movement built on what they call the Dignity Cycle. At its core, this project is about paying artisans fairly and upfront, always at or above fair-trade standard prices. This ensures that the people creating these beautiful handcrafts, bags, jewelry, and journals are valued and supported from the very beginning. Using a Direct Sales model, Better Way Designs creates meaningful connections between artisans, consultants, and customers, all while fostering dignified relationships. The focus is on empowering women around the world and building a business that’s simple to engage with but complex in its positive impact.
Main Benefits of Better Way Designs
Here’s what makes this project stand out:
- Fair Trade commitment: products purchased upfront at or above fair-trade prices
- Direct Sales model that supports meaningful careers in the US
- Uncapped income potential for consultants, blending passion with purpose
- Strong focus on empowering women globally through dignified work
- Products crafted with care: eco-friendly, socially just, and beautifully designed
- Leadership rooted in teamwork, ministry values, and community building
- 100.4 B Corp score, reflecting high standards in social and environmental performance
The Philosophy Behind the Dignity Cycle
The Dignity Cycle is the heartbeat of Better Way Designs. It’s a philosophy that ensures artisans are paid first, creating a foundation of respect and fairness. This cycle doesn’t just stop at payment—it extends into building dignified relationships that empower everyone involved. By connecting artisans, consultants, and customers through direct sales, the project creates a ripple effect of positive change. It’s a business model that’s simple to understand but powerful in its impact, especially in fighting issues like trafficking and poverty in third world communities.
Leadership and Team Culture
Better Way Designs is led by Beth and BJ George, whose backgrounds in ministry shape the company’s culture. Beth, with her extensive experience in direct sales since 2005, focuses on product quality, training, and community support. She’s passionate about creating a collaborative environment where consultants—known as Freedom Fighters—feel motivated and valued. BJ brings his pastoral experience to the table, excelling in operational management and supplier relationships. His dedication to understanding and meeting the needs of artisans ensures sustained employment and a unique, relational business approach.
Products That Tell a Story
Every item from Better Way Designs carries a story of hope and empowerment. From radiant pearls and eco-friendly bags to handcrafts made with care, each product reflects the company’s commitment to social justice and fair trade. The imports come from places like Zeeland and Michigan, connecting global artisans with customers who care. Whether it’s a sari-inspired journal or jewelry that supports anti-trafficking efforts, these products are more than just beautiful—they’re a statement of dignity and purpose.
Impact on Sustainable Development Goals (SDGs)
- SDG 1: No Poverty – by paying artisans fair wages upfront
- SDG 5: Gender Equality – empowering women through dignified work
- SDG 8: Decent Work and Economic Growth – creating meaningful careers and sustainable income
- SDG 12: Responsible Consumption and Production – promoting eco-friendly and fair trade products
- SDG 17: Partnerships for the Goals – fostering strong relationships with suppliers and communities
Why Better Way Designs Matters
In a world where many products come with hidden costs—exploitation, unfair wages, or environmental harm—Better Way Designs offers a refreshing alternative. It’s a project that proves business can be a force for good, blending social justice with beautiful, meaningful products. By supporting this initiative, customers and consultants alike become part of a bigger story—one that values dignity, empowers women, and creates lasting change. It’s not just about what you buy; it’s about the impact your purchase makes. And that’s a better way, indeed.
