What Istoria Group Is All About
Istoria Group is the home of collective creativity—a vibrant collective of creative agencies, each bringing unique but complementary skills to the table. Their mission? To make clients’ brands not just visible, but genuinely relevant and compelling to their audiences. The name Istoria, rooted in the Greek word for story, perfectly captures their essence: bringing brand stories to life. They seamlessly blend physical and digital realms to craft immersive brand experiences that truly resonate.
The Main Benefits of Working with Istoria Group
Here’s what sets Istoria apart:
- Exceptional collaborative spirit among diverse creative agencies
- Expertise spanning design agency, events, exhibition design, and brand experience
- Strong focus on graphic design, commercial interior design, digital design, and hospitality design
- Commitment to sustainable design practices embedded in every project
- Impressive B Corp score of 97.1, reflecting social and environmental responsibility
Showcasing Their Work: Projects That Speak Volumes
Istoria Group’s portfolio is a testament to their versatility and creativity. Take The Bristol Loaf, a hospitality design project by Phoenix Wharf, which blends comfort with style. Then there’s Galderma, an exhibition design by Ignition that captivates and educates. Yeo Valley is another hospitality design gem by Phoenix Wharf, while LafargeHolcim showcases exhibition design expertise from Ignition. Each project tells a unique story, crafted with precision and passion.
Leadership and Culture: A Fresh Take on Design Industry Norms
Claire Menzies, Chairwoman of Istoria Group, champions ‘considered leadership’—a transparent, accountable approach that fosters collaboration and well-being. She’s big on work-life balance, pushing for flexible hours, personal days, and wellness initiatives to keep creativity flowing and burnout at bay. It’s leadership that listens, adapts, and cares.
Embedding Sustainability at the Core
Sustainability isn’t just a buzzword here—it’s a core practice. Claire Menzies urges the design industry to weave eco-friendly materials, ethical production, and transparent supplier partnerships into the very fabric of their work. This approach not only boosts reputation but also aligns with client goals and drives long-term success. It’s about making a real difference, one project at a time.
Project Impact: Aligning with Global Goals
- SDG 8: Decent Work and Economic Growth – promoting ethical, sustainable business practices
- SDG 9: Industry, Innovation, and Infrastructure – fostering innovative design solutions
- SDG 11: Sustainable Cities and Communities – creating meaningful, sustainable brand experiences
- SDG 12: Responsible Consumption and Production – emphasizing eco-friendly materials and ethical sourcing
- SDG 17: Partnerships for the Goals – collaborating transparently with suppliers and stakeholders
Governance, Stakeholders, and Vision: Building a Better Design Future
Strong governance and stakeholder engagement are pillars of Istoria Group’s philosophy. Claire Menzies highlights the need for ethical, sustainable practices that balance profitability with social responsibility. It’s about creating meaningful change that lasts—ensuring the design industry not only thrives but also contributes positively to society and the environment. A vision that’s as ambitious as it is necessary.
