What Good Business Is All About
Good Business is a trailblazer in driving transformational environmental and social change that also builds strong businesses and brands. With over 25 years of experience, they’ve pioneered what’s often called the power of good. These days, the world is crying out for a thunderbolt of transformation… and Good Business is right there, helping brands of the future step up, take action, and own that change.
The Main Benefit: Creating Impact That Matters
Good Business tailors its work to each client’s unique needs, especially when challenges don’t fit neatly into a box. Their expertise spans four key areas that deliver real value:
- Sustainability Strategy: Crafting commercial value alongside positive environmental and social impact through transformative strategies.
- Climate Services: Guiding clients through the tricky journey toward a net zero future.
- Behaviour Change: Designing and rolling out programmes that spark social value by shifting behaviours.
- Purpose and Values: Defining, articulating, and embedding purpose while developing motivating organisational values.
How Sustainability Strategy Drives Success
At the heart of Good Business’s approach is sustainability strategy. It’s not just about ticking boxes or reporting for the sake of it. Instead, it’s about creating commercial value that goes hand in hand with positive impact. This means helping organisations align their business goals with environmental and social priorities, making sustainability a core part of their DNA.
Navigating the Path to Net Zero
Climate services are a critical piece of the puzzle. Good Business supports clients as they navigate the complex, often challenging road to net zero emissions. This involves everything from research and materiality analysis to stakeholder engagement and measurement and evaluation. The goal? To make the journey manageable and meaningful, ensuring real progress toward a sustainable future.
Driving Behaviour Change for Social Value
Changing behaviour isn’t easy, but it’s essential for creating lasting social value. Good Business designs and delivers behaviour change programmes that resonate with people and communities. These initiatives are carefully crafted to motivate and inspire, turning good intentions into real-world actions that benefit society.
Project Impact: Aligning with Global Goals
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 8: Decent Work and Economic Growth
- SDG 10: Reduced Inequalities
- SDG 17: Partnerships for the Goals
Embedding Purpose and Values for Lasting Change
Purpose and values aren’t just buzzwords—they’re the foundation of a motivated, distinctive organisation. Good Business helps define and embed these elements so that they truly reflect what a company stands for. This clarity drives social leadership and corporate responsibility, making purpose a powerful force that shapes culture and strategy alike.
