What is the SERBECO Group?
The SERBECO Group is a family-owned powerhouse in the waste treatment and disposal industry, rooted deeply in Geneva since 1977. Starting out with container transport under Mr. Ernest Pluss, the company evolved significantly when Bernard Girod took the helm in 1991. He expanded the scope by offering clients a single point of contact for all waste recovery needs, becoming one of Switzerland’s recycling pioneers. Over the years, SERBECO has grown into a leader in its field within the canton of Geneva, combining waste management, cleaning, and renewable energy services under one roof. The group is a blend of three companies—Serbeco, ProP SA, and Energie Durable—each bringing unique expertise but united by shared ethical, ecological, and economic commitments.
Main Benefits and Key Figures
What really sets SERBECO apart? It’s their impressive track record and commitment to sustainability. Here are some key figures that highlight their impact:
- 60,000 tons of waste sorted per year
- 80,000 tons of waste collected and transported annually
- 76% waste recovery rate — that’s a lot of material diverted from landfill!
- Certified ISO 9001 and 14001 since 1998, showing long-term dedication to quality and environmental management
- Recognized with the Cantonal Prize for Sustainable Development in 2005
- Runner-up in the Zurich Climate Prize in 2011
- Certified BCorp since 2018, reflecting strong social and environmental performance
- Winner of the Geneva Economy Prize in 2019
The Evolution of SERBECO’s Services
It’s fascinating how SERBECO didn’t just stick to one thing. In 2004, ProP SA was launched in partnership with SERBECO, focusing on cleaning services—everything from sweeping to office and construction site cleaning. Then, in 2015, ProP SA became a trailblazer in reusable dishware rental for events, a smart move that aligns perfectly with sustainability goals. Meanwhile, Energie Durable, founded in 2008, specializes in distributing wood chips and pellets, making renewable heating solutions accessible and popular in Geneva. Together, these companies cover a broad spectrum of environmental services, making the SERBECO Group a one-stop shop for waste, cleaning, and renewable energy needs.
Family Values and Local Commitment
What’s really at the heart of SERBECO? Family ownership and a strong sense of community. The group remains 100% owned by the founding families, emphasizing well-being, respect, and commitment as core values. This isn’t just business—it’s a legacy. The transfer of leadership from Bernard Girod to his son Bertrand in 2010 marked a new chapter, but the DNA of the company stayed the same. They know the local market inside and out and are passionate about equipping the regional economy with sustainable solutions that meet ambitious environmental challenges.
Mission, Vision, and Core Values
At its core, SERBECO’s mission is simple but powerful: to make Geneva more sustainable. Their vision? To share their spirit of initiative and expertise in waste management, cleanliness, and renewable energy to transform Geneva into a sustainability model. Their values? Humanity, sustainability, innovation, integrity, and a strong priority on local engagement. These principles guide every project and partnership, ensuring that their work benefits not just the environment but also the community.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 11: Sustainable Cities and Communities – by improving waste management and cleanliness in Geneva
- SDG 12: Responsible Consumption and Production – through high waste recovery rates and recycling efforts
- SDG 7: Affordable and Clean Energy – via renewable heating solutions like wood chips and pellets
- SDG 13: Climate Action – recognized by climate prizes and ongoing innovation in sustainability
- SDG 8: Decent Work and Economic Growth – supporting local economy with family-owned business values
Why SERBECO Stands Out in Waste and Renewable Energy
In a nutshell, SERBECO is more than just a waste management company. It’s a dynamic group that blends tradition with innovation, local roots with global standards, and environmental responsibility with economic viability. Their pioneering spirit in recycling, cleaning, and renewable energy solutions has made them a leader in Geneva’s sustainability landscape. Whether it’s sorting tens of thousands of tons of waste, offering reusable dishware for events, or distributing eco-friendly heating materials, SERBECO is setting the bar high. And with certifications like ISO and BCorp, plus multiple awards, they’re not just talking the talk—they’re walking the walk.
