What Is Amundsen Agency All About?
Amundsen is a creative and independent agency with a clear mission: to find disruptive solutions for every project, campaign, or action. Their approach? Crafting relevant messages that add value not just to brands but also to society, all through the lens of creativity. They believe creativity is the lever for transformation, especially in a world that’s always changing. If brands want to keep connecting with people, taking action is a must.
The Main Benefit of Their Creative Approach
Here’s what sets Amundsen apart:
- Ethnographic analysis that digs deep into consumer behavior
- Corporate purpose development to align brand values
- Creative strategy and innovation that break the mold
- Advertising creativity and art that catch the eye
- Storytelling and storydoing to engage audiences on a deeper level
- Branding, packaging, and brand manuals to keep identity consistent
- Brand consulting to guide long-term growth
Recent Projects That Showcase Their Expertise
Amundsen’s portfolio is diverse and impactful. Take the ICO project, for example, with the message “We believe in you, we grow with you.” Or Mercamadrid’s festive campaign, “Together is more Christmas,” which really captures the spirit of community. Then there’s Agenda 2030’s “The path that unites us,” a project that aligns with global sustainability goals. Tesa’s campaign, “Your attitude makes the difference,” inspires personal empowerment, while Canal Isabel II’s “The power is in your hand” encourages responsible water use. Each project tells a story, and each story adds value.
How Amundsen Connects Brands with People
It’s not just about flashy ads or clever slogans. Amundsen focuses on meaningful connections. By combining creativity with strategy, they ensure that every campaign resonates with its audience. This means understanding the culture, the context, and the emotions behind the brand’s message. It’s a holistic approach that goes beyond traditional marketing.
Keeping Up with Trends and Innovation
Amundsen stays ahead of the curve by embracing new trends and technologies. Their insights into graphic design trends for 2025 show a forward-thinking mindset. Plus, their work on campaigns like Yale Spain’s humorous approach demonstrates versatility and a knack for engaging content. This blend of innovation and creativity keeps their work fresh and relevant.
Project Impact and Sustainable Development Goals (SDGs)
- SDG 3: Good Health and Well-being – through campaigns promoting positive attitudes and social responsibility
- SDG 6: Clean Water and Sanitation – highlighted in projects like Canal Isabel II’s water conservation message
- SDG 11: Sustainable Cities and Communities – supported by community-focused campaigns such as Mercamadrid’s Christmas initiative
- SDG 12: Responsible Consumption and Production – embedded in branding and packaging strategies
- SDG 17: Partnerships for the Goals – through collaborative projects like Agenda 2030
Where to Find Amundsen and Get in Touch
Located in Madrid at Av. de la Victoria, 65 P. Baja. 28023, Amundsen is easy to reach. Whether by phone at +34 91 629 60 00 or email at info@weareamundsen.com, they’re ready to connect. Their online presence is strong too, with active social media channels on Facebook, Twitter, LinkedIn, YouTube, and Instagram. Check out their website at weareamundsen.com for more info and to explore their portfolio.
