What Cove Financial Planning, LLC Is All About
Cove Financial Planning, LLC is a fiduciary, fee-only financial planning and investment management firm registered in Wisconsin, Illinois, and Minnesota. They offer comprehensive financial planning and investment management services to individuals and families no matter where they live. What really sets them apart? Their strong focus on Socially Responsible Investing (SRI), making sure your money aligns with your values.
The Main Benefit of Choosing Cove Financial Planning
Here’s the scoop on why Cove stands out:
- Only 2% of financial planning firms in the US are true, fee-only fiduciaries—and Cove is proudly part of that elite group.
- Ben Smith, the lead advisor, is a CERTIFIED FINANCIAL PLANNER™ (CFP®) Professional who acts as a fiduciary, legally required to always put clients’ interests first.
- They don’t sell financial products or earn commissions—meaning no conflicts of interest.
- Clients typically have saved over $1 million in their investment and retirement accounts managed by Cove.
- Offices in Milwaukee, WI, Wayzata, MN, and Evanston, IL, with virtual services available nationwide.
Personalized Service with a Boutique Feel
Cove Financial Planning is a boutique firm that emphasizes personalized client service and education. It’s not just about numbers here; it’s about building relationships and helping clients truly understand their financial journey. The approach is hands-on, tailored, and designed to empower individuals and families to make informed decisions.
Ben Smith: The Advisor Behind the Firm
Ben Smith brings a wealth of experience from working at various financial advisory and asset management firms. He founded Cove Financial Planning to help people plan for their futures while investing in ways that reflect their values. Ben’s commitment to fee-only, fiduciary advice means clients get honest, transparent guidance—no sales pitches, no commissions, just pure advice.
Commitment to Social Responsibility and Sustainability
As a Certified B Corporation, Cove Financial Planning is dedicated to making the world a better place. Their focus goes beyond finances to include sustainability, inclusion, charitable giving, transparency, and supporting local communities. This commitment is woven into every aspect of their business, reflecting a genuine desire to Do Well While Doing Good.
Project Impact: Sustainable Development Goals (SDGs) Linked to Cove Financial Planning
- SDG 8: Decent Work and Economic Growth – promoting ethical financial advising and responsible investment.
- SDG 10: Reduced Inequalities – focusing on inclusive financial planning accessible to diverse clients.
- SDG 12: Responsible Consumption and Production – emphasizing socially responsible investing and sustainability.
- SDG 17: Partnerships for the Goals – collaborating with professional organizations like NAPFA, FPA, Fee-Only Network, and XY Planning Network.
Professional Affiliations and Industry Recognition
Cove Financial Planning is a proud member of several respected professional organizations, including The National Association of Personal Financial Advisors (NAPFA), Financial Planning Association (FPA), Fee-Only Network, and XY Planning Network. These memberships highlight their commitment to maintaining high standards and staying connected within the financial planning community.
