What is Waterlust All About?
Waterlust is on a mission to build a more sustainable world by weaving environmental science into everyday life—creatively and thoughtfully. This project brings together ocean scientists and apparel experts who use clothing as a powerful tool to educate, inspire, and support people in living more environmentally responsible lives. Their apparel isn’t just stylish; it’s a statement. Each piece is inspired by marine species and ecosystems that desperately need advocacy, making every item a conversation starter and a cause champion.
The Main Benefit of Waterlust’s Approach
What really sets Waterlust apart? It’s the blend of fashion and education with a heart for the planet. Here are some key facts that highlight the impact:
- 5% of every sale goes directly to high-impact research and education organizations—experts who know their stuff inside and out.
- The team includes salty science communicators who collaborate with these experts to bring you everything you need to know about the species or ecosystems you’re supporting.
- Customers receive creative, fun educational materials with their orders, plus an 8-week educational email series to deepen their understanding.
- Waterlust’s apparel line includes swimwear, leggings, rash guards, boardshorts, activewear, bikinis, sun protection gear, wetsuits, and scuba apparel—all designed with sustainability in mind.
- The project boasts a B Corp score of 120.7, reflecting its strong commitment to social and environmental performance.
How Waterlust Educates and Inspires
Education is at the heart of Waterlust’s work. But it’s not your typical dry, textbook stuff. Instead, the team delivers knowledge in creative, engaging ways that make learning about marine life and ecosystems fun and accessible. When you order, you get more than just clothing—you get a package filled with educational goodies that spark curiosity. Plus, the 8-week email series keeps the conversation going, turning customers into advocates who truly understand the importance of ocean conservation.
Clothing That Makes a Difference
Waterlust’s apparel is more than just fabric and thread. It’s a bridge between style and sustainability. Each piece is thoughtfully designed to be beautiful, versatile, and environmentally responsible. Inspired by marine species and ecosystems, the clothing encourages wearers to connect with the ocean and its inhabitants. Whether it’s a rash guard for sun protection or a wetsuit for scuba adventures, every item supports a larger mission—helping people live more sustainably while looking great doing it.
Community and Ongoing Support
The journey doesn’t stop after the purchase. Waterlust is committed to supporting its community with ongoing resources, events, and updates from the marine science world. This means customers aren’t just buying clothes—they’re joining a movement. From community-building events to the latest scientific discoveries, Waterlust keeps the conversation alive and empowers people to advocate for positive change in their own neighborhoods.
Waterlust’s Impact on Sustainable Development Goals
- SDG 12: Responsible Consumption and Production
- SDG 13: Climate Action
- SDG 14: Life Below Water
- SDG 15: Life on Land
- SDG 17: Partnerships for the Goals
Why Waterlust Matters Today
In a world where environmental challenges can feel overwhelming, Waterlust offers a refreshing way to make a difference—one outfit at a time. By combining science, style, and sustainability, it empowers individuals to become informed advocates for the ocean and the planet. It’s not just about what you wear; it’s about what you stand for. And with Waterlust, every purchase is a step toward a healthier, more sustainable future.
