What Is Nabs And Babs?
Nabs And Babs is a jewelry brand founded by Nabila Bashir-Bello, created in loving memory of her brother, Babatunde “DJ Babus” Bashir-Bello, who passed away from COVID-19 in January 2021. The name itself is a heartfelt blend of their nicknames, inspired by DJ Babus’s vibrant life, spirit, and creative drive. This brand isn’t just about jewelry—it’s a tribute to authenticity, dreams, and the power of connection. Every piece tells a story, reflecting the deep bond between people, places, and memories that shape who we are.
Main Benefits and Key Facts
Nabs And Babs stands out not only for its emotional roots but also for its commitment to quality and responsibility. Here are some key highlights:
- Founded in honor of DJ Babus, a visionary in the music industry
- Recipient of the 2023 Bronze International Design Award for its organic yet structural aesthetic
- Certified B Corporation, meeting rigorous social and environmental standards
- Focus on sustainable jewelry, ethical jewelry, and handcrafted jewelry
- Uses eco-friendly packaging to minimize environmental impact
- Designs combine organic design with structural design elements
- Celebrates legacy brand values and women-owned business excellence
- B Corp score of 105.6, reflecting strong commitment to responsible business
The Story Behind the Brand
DJ Babus was more than just a brother; he was a visionary who believed in being true to oneself, chasing dreams boldly, and lifting others along the way. His impact on the music scene was profound, and his legacy continues through the DJ Babus Foundation, which supports young artists and creatives. Inspired by this spirit, Nabila channeled her grief and love into building a brand that’s rooted in meaning, intention, and connection. It’s a celebration of life, love, and the stories that make us who we are.
Design Philosophy and Craftsmanship
Nabs And Babs offers fine and demi-fine jewelry that’s timeless and elegant, yet effortlessly cool. The designs are sophisticated but never stuffy—fun, meaningful, and thoughtfully crafted to reflect intimacy and storytelling. The brand’s aesthetic is a beautiful balance of organic shapes and structural elements, creating pieces that feel both natural and architecturally inspired. Each item is handcrafted with care, ensuring that every detail speaks to the wearer’s unique journey.
Commitment to Sustainability and Ethics
At the heart of Nabs And Babs is a deep commitment to doing business responsibly. This means using sustainable materials, ethical sourcing, and eco-friendly packaging that respects the planet. The brand’s B Corp certification isn’t just a badge—it’s a promise to uphold high standards of social and environmental impact. By choosing Nabs And Babs, customers support a company that values transparency, fairness, and the well-being of communities and the environment.
Project Impact on Sustainable Development Goals (SDGs)
- SDG 5: Gender Equality – Supporting women-owned business initiatives
- SDG 8: Decent Work and Economic Growth – Promoting fair labor practices in jewelry crafting
- SDG 12: Responsible Consumption and Production – Using sustainable materials and eco-friendly packaging
- SDG 13: Climate Action – Minimizing environmental footprint through ethical sourcing
- SDG 17: Partnerships for the Goals – Collaborating with the DJ Babus Foundation to empower young creatives
Legacy and Future Vision
Nabs And Babs is more than a brand; it’s a legacy that honors a loved one while inspiring others to live authentically and with purpose. The brand’s journey is a testament to how creativity, love, and intention can come together to create something truly special. Looking ahead, Nabs And Babs aims to continue growing its impact—both in the jewelry world and in the communities it touches—always staying true to the values that sparked its creation.
