A Laboratory for Brands and Digital Experiences
KOBU is a laboratory for brands, working from Portugal to the world. They build exciting and meaningful brands for the 21st century, focusing on areas like health and tech, culture, entertainment, and tourism. By immersing themselves into a business, they uncover insights that fuel a strategic, (fun) and experimental approach, delivering thoughtfully crafted brand experiences that truly resonate.
Unique Brand Chemistry That Binds
To cut through the noise, a brand needs to be unique and deliver consistently across all touchpoints. That’s why KOBU’s method starts with a full understanding of the business and its purposes. They follow a design thinking framework – a human-centred approach that seeks to understand people, challenge assumptions, and redefine strategies.
- Full comprehension of business and purpose
- Human-centred design thinking framework
- Consistent delivery across multiple touchpoints
- Strategic, fun, and experimental approach
From Small Beginnings to Bold Impressions
What began as a small team mostly dedicated to design has grown into a branding and digital agency focused on creating long-lasting impressions. Their mantra? Stay weird. Find meaning. Push boundaries. This evolution reflects a commitment to innovation and meaningful creativity.
Case Study: Rebranding Skullpture
Rebranding Skullpture was a meticulous process, approached with the precision of a surgeon. The goal was to craft a brand identity that reflected its essence, values, and unique selling points while captivating a demanding audience. Through a strategic approach, a comprehensive brand book and a fully tailored website were delivered, ensuring the brand’s message of reliability and sophistication resonates both offline and online.
Case Study: The V Branding Project
The V branding project aimed to create a distinctive and compelling identity for a luxury real estate development in the Algarve’s Golden Triangle in Portugal. The brand identity conveys not only a sense of exceptional lifestyle but also the promise of a meaningful connection to the location by perfectly blending sophistication, convenience, and serenity.
Project Impact: Sustainable Development Goals (SDGs) Linked
- SDG 3: Good Health and Well-being – through health-related brand projects
- SDG 9: Industry, Innovation, and Infrastructure – by fostering tech and biotech branding
- SDG 11: Sustainable Cities and Communities – via tourism and real estate branding
- SDG 17: Partnerships for the Goals – collaborating with diverse sectors and stakeholders
Innovative Branding Across Diverse Sectors
From repositioning Bruma, a Portuguese tap manufacturer, into the “accessible luxury” market with the tagline Flowing Art, to crafting a tone of voice and visual identity for Zima that empowers healthcare professionals, KOBU’s work spans a wide spectrum. They also created a cinematic promotional film for the Porto & North of Portugal Tourism Board, developed a virtual museum emphasizing storytelling, refreshed the Portuguese Red Cross’s brand identity, and designed Klarisana’s brand universe to deepen empathy around mental health. The Nerai branding project brought humanity and warmth to gene therapy innovation, capturing the forward-looking spirit of CRISPR-powered biotechnology. Each project reflects a deep understanding of unique challenges and opportunities, pushing boundaries while staying meaningful.
