What Is JOSEPHINE Studio?
Established in 2022 in Oslo, Norway, by friends Camilla and Sarah, JOSEPHINE designs contemporary jewellery for the passionate soul, creating heirlooms meant to be cherished for generations. This isn’t just jewellery—it’s a philosophy, a way of living boldly and authentically. Their pieces are comfortable, solid, and made to stand the test of time. Everyday wear is encouraged, making each piece a part of life’s journey. Silver and gold reveal their character uniquely over time, evolving with every use. Each line, every scratch, tells a story of a life well lived.
Main Benefits of JOSEPHINE Jewellery
Here’s what sets JOSEPHINE apart:
- Founded in 2022 in Oslo by two friends with a shared vision
- Focus on quality products designed to last a lifetime
- Jewellery crafted for everyday wear, blending comfort and durability
- Designs inspired by Empress Joséphine Bonaparte’s rebellious spirit
- In-house design process with 3D modeling and user testing
- Commitment to sustainability by slowing down the fashion cycle
- Pieces that age beautifully, telling personal stories through wear
The Philosophy Behind JOSEPHINE
More than just jewellery, JOSEPHINE embodies a lifestyle—bold, authentic, and a little rebellious. In an industry often driven by stress, pressure, and perfectionism, JOSEPHINE offers a refreshing alternative. It’s about embracing life playfully and without compromise. The brand’s muse, Empress Joséphine Bonaparte, was a pioneer known for defying conventions and living life to the fullest. This spirit lives on in every piece, designed for those who are sensitive, quirky, genuine, and unapologetically themselves.
Sustainability at the Core
JOSEPHINE’s approach to sustainability is simple but powerful: create excellent products that people want to use for a lifetime. Instead of chasing constant new releases, the brand believes in slowing down the industry’s fast pace. They encourage customers to appreciate and desire items that remain relevant year after year. This mindset challenges the norm of seasonal churn and promotes conscious purchasing decisions. The goal? Jewellery that lasts, both in style and quality, making a real impact on reducing waste.
Design and Craftsmanship
Every piece is designed in-house in Oslo, where the team doesn’t stop until the jewellery feels almost weightless. Using a classic industrial design process, each design is drawn in 3D, 3D-printed for user testing, and refined based on feedback before final production. This meticulous process ensures that every item is not only beautiful but also comfortable and durable. The result is jewellery that you’ll want to wear every single day, crafted with care and attention to detail that’s truly exceptional.
Impact on Sustainable Development Goals (SDGs)
- SDG 12: Responsible Consumption and Production – promoting longevity and quality over fast fashion
- SDG 13: Climate Action – reducing waste by encouraging slow fashion and durable products
- SDG 8: Decent Work and Economic Growth – fostering a workplace centered on quality and authenticity
- SDG 5: Gender Equality – inspired by a strong female figure, empowering women through design
The Story Behind the Collections
The first core collections, Rose and Thorn, draw inspiration from Joséphine Bonaparte’s love for roses and her rebellious nature. She famously expanded her rose garden at Château de Malmaison, which now boasts over 250 species. The rose symbolizes love, beauty, and desire, while its thorns remind us that imperfection and complexity are part of life. These collections celebrate diversity and resilience, designed to be worn daily and treasured for a lifetime. It’s jewellery with meaning, personality, and a story to tell.
